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My First QR Coded Cause Marketing Campaign

2011-11-26T17:40:00.010-05:00

Hold On! It's not a fashion or beauty brand cause marketing campaign! But it is my first cause marketing campaign that incoporates a QR Code.

Earlier this Fall, I was contacted by the Chatham-Savannah Authority for the Homeless, Inc. They were approached by Hodges Management Company who own our regional KFCs, KFC/TacoBells and DQ Grill & Chills and wanted to do something to support homelessness this Holiday in our community. To have a corporate partner reach out to help a cause is awesome. So, I stepped up to create a campaign that I am hopefull will be a success for the cause. The campaign title is:

Dishing Out Meals Campaign: Fighting to End Homelessness and Hunger in Our Community

Above is the in-store pin-up that customers can donate $1 at check-out to the cause. These are typically taped to walls or windows in the store. In addition, I incorporated a register flyer that is posted to the back of all registers for customers to read while waiting in line. On this flyer is a QR Code that can be scanned with a customer's smart phone and directs them to the Homeless Authority's website where they can learn more and make a direct donation. Here is the register flyer to the left.

We also created a value card (3x5) with the same information as the register flyer and QR Code. The value card gets put in all drive-thru bags and placed on all in-store customer trays. Since regular pin-ups are not condusive to drive-thru's, we wanted to still create customer awareness about the cause and give them the opportunity to donate using the QR code.

I am in deep gratitude to Chris Italiano of Chris Italiano Creative for his superior graphic art talent and dedication to the campaign.

About the Campaign:
Local KFCs, KFC/Taco Bells and DQ Grill & Chills have launched their “Dishing Out Meals: Fighting Homelessness and Hunger in Our Community” campaign this holiday season. Twenty-one KFCs and KFC/TacoBells, and three DQ Grill & Chills, owned by Hodges Management Company, partnered with the Chatham-Savannah Authority for the Homeless, Inc., a local nonprofit, to raise funds and awareness to help end homelessness and hunger in Savannah and surrounding communities. The campaign launched today and runs through December 31, 2011.

To help generate awareness, Savannah’s KFCs, KFC/Taco Bells and DQ Grill & Chills have taken an unprecedented step in changing the way cause marketing campaigns are done. They will not only promote the campaign with its in-store pin-ups which customers can donate $1 to the cause at check out, but the campaign incorporates a QR Code on value sheets that get tucked in all drive-thru bags and in-store store customer trays. The QR Code, when scanned with customer smart phones, takes them directly to the Homeless Authority website for more information or to make a donation. QR Codes are new to how fundraising is done. The Homeless Authority is a nonprofit organization that coordinates Savannah’s response to homelessness. Homelessness does not discriminate. Families with children, teenagers, single adults, victims of domestic violence, veterans and elderly individuals of all races and walks of life can be found struggling with the devastating effects of homeless.

Hodges Management Company is committed to this cause and to keeping fund-raising local. They have gone the extra mile as a corporate partner. All General Managers spent a Saturday learning and volunteering for the cause. This effort encourage managers to ensure their staff are motivated and dedicated to making a difference in the community and to give hope to individuals and families in need.

About KFCs, KFC/Taco Bells and DQ Grill & Chills Hodges Management Company began in 1965 when Inman and Mary Sue Hodges opened their first KFC restaurant in Statesboro, GA. Over the years, other restaurants have been added to the company in Southeast GA and South Carolina to include 21 KFCs and KFC/Taco Bells, as well as 3 Dairy Queen Grill & Chills. Today, the company is still owned and operated by the Hodges along with their son, Inman Hodges, Jr.

About Chatham-Savannah Authority for the Homeless, Inc. The Authority is a nonprofit organization that coordinates direct services for homeless families and individuals through a “continuum of care” of community services ranging from street outreach and emergency shelters to employment training and permanent housing. For more information visit http://www.homelessauthority.org/

Get Fit for a Good Cause

2011-10-10T15:11:00.013-04:00

Love this! But the time on this campaign is ticking away and it ends tomorrow.

Look what CharityBuzz and personal trainer and pilates instructor, Angella Hamilton are doing to get you fit and give back. It's what I call 'fitnessphilanthropy'.

Angella Hamilton, a Certified Exercise Specialist through the American Council on Exercise and holds specific certifications in Cancer Rehabilitation, Scoliosis, Osteoporosis, & Pilates for Golf Rehabilitation, is donating her Find Your Inner Tough Girl Through a Series of Personalized Online Exercise Sessions Designed Just for You fitness package for a good cause.

Here is the fitness package to get you in shape and have your bid support her charity. Angella will work with you in 12 1-hour online sessions, to increase your fitness, reduce stress and make you the inner tough girl you know you are and your bid supports her nonprofit. The sessions can be done through Skype or video chat Here is what is so wonderful...you can get her training online! You don't have to be in a specific city to meet up with her or go to any gym. This couldn't be any easier and the beauty of this is it opens up bids for anyone living anywhere.

Angella's non profit is Inner Tough Girls Life After Cancer, where she inspires women in their journey after a cancer diagnosis through nutrition, exercise and stress management. The proceeds for this fitness package benefit Stone Soup.

Lose for Good Gets Better

2011-09-30T16:00:00.001-04:00

LosaPalooza! It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's fourth year and Jennifer Hudson, looking fabulous in the campaign spokesperson.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to No Kid Hungry and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers Lose for Good and the battle against hunger.

Photo Source: WeightWatchers

Vacation: What August is All About

2011-08-28T15:59:00.004-04:00

Each year, I traditionally take the month of August to vacation and have some fun. Many of you know that Summer is my favorite season. It' so easy...living in tees, shorts, and flip-flops, sleeping in, no day planned, soaking up the beach, and relaxing evenings.

I also try to take time away from fashion philanthropy and cause marketing projects, blogging and social media. This respite energizes me to 'get back to school' come September. New ideas and feeling refreshed. However, I have to admit, this summer has brought new contacts with new opportunities and I have logged a few more days at the computer than I have on the water.

I do hope you had time to spend with family and friends having some fun, vacationing, and enjoying all that Summer has to offer.

Will be back early September.

Maggie~

Spin Into Fitness and Support a Cause

2011-08-09T11:42:00.012-04:00

Care2Spin? No, really! I first came across Care2Spin through Twitter about one month ago. After learning about the purpose of Care2Spin and seeing it combines fitness (of all levels) with philanthropy, I just had to share.

John Eagle Honda of Houston, Texas has announced the first annual Care2SpinTM and is one company a mission to make a difference and support Easter Seals of Greater Houston. And they are inviting anyone who wants to spin or hula hoop a chance to become involved in the Care2Spin™ fundraising events.

The Care2Spin™ Bike Spinning Marathon will be held on September 17, 2011. "This unique event, in partnership with L.A. Fitness , encourages Houston residents to engage in a spinning marathon on a stationary bike to raise money for those affected by a disability." But, you don't just have to have a stationary bike to participate and raise funds. Care2Spin invites all kinds of spinners to join in the fun. You can spin a glass of vino, spin clothes in a washing machine, spin on roller skates, or any activity you can think of that involves spinning. It is all to raise money for Easter Seals of Greater Houston to help improve lives.

To learn more about the Bike Spinning Marathon that will take place at John Eagle Honda on September 17 from 8am-12pm, or to donate, sponsor, or create you own challenge, visit Care2Spin website.

John Eagle Honda auto dealership that gets 2 thumbs up. They have gone above and beyond the standard sponsorship for events we are most familiar and created a unique, fun, challenging and community-wide event where anyone can spin a little something-something and support a cause. More important it promotes fitness philanthropy!

Nine West and Modelinia Team Up for Steps for a Cause

2011-08-02T09:54:00.003-04:00

The 2nd Annual Steps for a Cause. Cool and creative idea as a way to give back! Click the link to learn how Nine West, Modelina and CFDA are making a difference. This is a great example how to leverage your networks and partnerships for the 'greater good.'

Nine West and Modelinia Team Up for Nine West Targets Breast Cancer's Second Season

Photo Source: Modelina and Nine West.

Yoga Bag Gives Back

2011-07-22T12:39:00.011-04:00

Do you do yoga? If so, you just may love this bag and for good reasons.

Designed for the yoga buff on the go, this compact, lightweight yoga mat bag includes a compartment for your keys, smart phone, iPod or just about any other personal item. Every bag comes with a different Vietnamese print lettering, giving you a one-of-a-kind item. Best of all the bag is made with recycled rice bag material in Cambodia and supports NomiNetwork.

Buy Her Bag Not her BodyTM is created by Nomi Network, "a non-profit organization working to eradicate sexual slavery and the trafficking of women. Nomi created a partnership between the fashion industry and cause-driven, well-designed merchandise made by at-risk women and survivors of sexual exploitation, providing them with fair, sustainable employment opportunities. Supported by people like you, their bags don't just look good, they do good." (Source: Nomi Network)

So now you can do good for the environment, humanity and your body with our new yoga bag!

100% of the profit is reinvest into training and career development programs for women. To purchase your yoga bag and see others by Nomi Network, click here.

Same Sky: Creating Self Sustaining Lives for Women

2011-07-14T12:29:00.010-04:00

SAME SKY is a fair-trade company whose mission is to empower women worldwide and inspire a movement of women empowering women. Founded in 2008, the company seeks to be a part of the global movement lifting women out of poverty by giving them the tools to become entrepreneurs and lead self sustaining lives.

SAME SKY’s inaugural project is in Rwanda and employs HIV+ women in Africa who survived the 1994 Genocide. All bracelets are handmade by these women artisans.

In a recent interview with Candy Washington of Fashion Edits, Same Sky's Founder, Francine LeFrak, "spent 8years making a film on the Rwandan genocide that never proceeded to fruition. However, Francine still wanted to shed light on the genocide and especially lend her support to women survivors. A friend introduced her to the idea of fair trade and suggested she come up with jewelry products for women to create as a way of making a means. The glass bead bracelet, a design inspired by a renowned artist and HIV/AIDS activist Mary Fisher, became Same Sky's signature product and symbol of women empowering women. The rest is history."

The bracelets are adorned by many celebrities including: Goldie Hawn, Halle Berry, and Sela Ward to name a few.

All net proceeds from sales are reinvested into the company to buy more materials, employ more women artisans, and expand to other regions of the world.

Photo Source: Same Sky

Nicole Miller Collaborates with IndegoAfrica

2011-07-11T15:47:00.005-04:00

Fashion designer, Nicole Miller, has launched her latest collection "IndegoAfrica." The vibrant colors, patterns and hand-crafted feel are what makes the collection unique. But what really makes this line special is Nicole has partnered with Indego Africa.

Indego Africa is an innovative social enterprise that partners with women artisans in Rwanda on a fair trade basis to drive forward a sustainable, long-term solution to systemic poverty in Africa. The organization and it's programs emphasize entrepreneurship and independence, by empowering African women to lift their families out of poverty through fair trade partnerships, international export market access, and long-term skills (source: Indego Africa).

Nicole Miller will donate 15% of proceeds to the organization.

Shop Nicole Miller's IndegoAfrica collection here: http://tinyurl.com/3m3xtd4

Photo Source: Nicole Miller

Join Neutrogena's Wave for Change to Raise Up to $250,000 for Charities

2011-07-06T13:25:00.003-04:00

Join Neutrogena's Annual Wave for Change™ to Raise Up to $250,000 to Benefit Disaster Relief, Education & Environmental Charities

via PRNewsire

Cause Couture

2011-07-05T11:33:00.001-04:00

Cause Couture - Trade Talk

It's all about Stylish Giving.... and a GOOD read!

Enjoy~

Vivienne Westwood Launches Ethical Fashion Africa Collection

2011-06-22T11:18:00.008-04:00

Vivienne Westwood fashion design career spans over 30 years and she has remained true to her own eclectic sense of style. Now she combines that style with eco-friendly fashion and philanthropy.

Vivienne is using her philanthropy power to forever change the lives of women in Africa. She released a limited-edition collection accessories named "Ethical Fashion Africa." She has teamed up with YOOXYGEN to launch The Ethical Fashion Africa Project that has been backed by the International Trade Center, a joint effort of the United Nations and the World Trade Organization.

Vivienne traveled to Nairobi, Kenya to teach a women how to design handbags from locally-sourced, recycled materials to produce fashionable bags and accessories. This skill gives women the opportunity to earn a living and become self-sufficient. You can see Vivienne's trip to Kenya here.

The limited-edition collection of accessories are 100% handmade in Nairobi from recycled materials. The collection retails for $49-$339. View her handbags, laptop covers and other items on YOOX.

Jimmy Choo Celebrates 15th with Stylish Giving

2011-06-17T16:47:00.002-04:00

Jimmy Choo celebrates 15th with capsule collection, new foundation

IN TRUE FASHION

2011-06-02T15:02:00.007-04:00

Project Runway meets The Apprentice and Reality meets Substance
By: Nancy Gale, JAMAH, Inc.

Founded in February 2010 by luxury handbag line designer Nancy Gale of JAMAH, In True Fashion is an apprenticeship program founded on cause, commerce & consciousness. In True Fashion is a competition-based entrepreneurial program that builds self-esteem and work ethic in low-income students through hands-on participation and promotes the value of products “Made in the USA.”

Workshops with expert mentors, factory time and business planning expose what it takes to run every aspect of a business. Through the process the students cultivate their work ethic and a consciousness of their surroundings while they discover their inner talent. In True Fashion empowers today’s youth to dream big.

Spearheaded by JAMAH, the In True Fashion journey educates teams of students as they participate in the JAMAH manufacturing process from product creation to financing to marketing. Their hard work culminates in finished bags that are exposed to the world. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause & commerce, every time the winning bag is purchased, a portion of its proceeds go to Network for Teaching Entrepreneurship (NFTE), a 501(c)(3) non-profit organization and the winning high school.

In True Fashion is based out of Environmental Charter High School, our concept school in Lawndale, California. Since the inception of In True Fashion, the program has gained hi-profile attention from coveted guest mentors including Richard Branson, founder of The Virgin Group, Jane Wurwand, founder and owner of Dermalogica and The International Dermal Institute and Steve Schimmel, a founding business team member and 13th employee at Google.

With the expansion of In True Fashion, additional luxury brands that uphold the “Made in the USA” philosophy will be invited to unite with JAMAH and participate as host companies. In True Fashion is committed to encouraging businesses to connect cause within their company so intrinsically that one cannot function without the other.

Check out our In True Fashion Students video reaching out to Jennifer Lopez for help! Help them spread the word!

LEX Cosmetics Gives Back

2011-06-01T12:03:00.008-04:00

Lex Cosmetics let each woman's beauty shine through, through your nails that is. They believe "you should decide what makes you feel great" and founded the company on the belief that "beauty should be created by those who use it..."

Lex Cosmetics also believes that beauty comes from the inside-out and beautiful people are those who give back to making our world a better place. That is why they donate a percentage of profits to charities which their customer selects. As a cause marketer, that can be a bit daunting. But, the Lex Cosmetic brand is built on creating beauty products that customers like. So, the idea of the customer identifying a charity or cause is fitting.

To create your own color, you can upload pictures of colors you love on their website or just tell them what beauty products you are looking for and they will make it. Check out some customer color stories here. And Lex Cosmetics is committed to giving to charities important to you, the customer. Visit their Give Back page.

They do all this "Because at Lex Cosmetics, Beauty is By You."

Pearls of Wisdom is Giving Back in a Gorgeous Way

2011-05-18T12:49:00.012-04:00

Pearls of Wisdom! Pearls are a classic accessory for any woman. Simple elegance! I own only a few necklaces and they are all about pearls, single strand, triple strands, different types of pearls and pearls of different colors. Plus, pearls are one of those pieces that gets handed down generation to generation.

This photograph of Pearls of Wisdom's lustrous, with a slight exotic touch, chokered-multiple strands of pearls not only looks fabulous but is giving back in a gorgeous way.

Along with matching pearl earrings, this special necklace allows for multiple ways to wear the strands. The different strand lengths lets any fashionista double-it, triple it or wrap it four times giving a unique look for any outfit or occasion. It's like having several necklace options all in one.

The beauty of this set of pearls from Pearls of Wisdom it that the proceeds will benefit Rush Philanthropic Arts Foundation. The Rush Philanthropic Arts Foundation, founded by three brothers: Danny Simmons, visual artist and community builder; media mogul Russell Simmons; and Joseph (Rev. Run) Simmons of the legendary hip-hop group RUN-DMC, is dedicated to providing disadvantaged urban youth with significant exposure and access to the arts, and to offering exhibition opportunities for underrepresented artists and artists of color.

To place your bid on this lovely necklace go to CharityBuzz.

Beauty Brands Are Getting Customers Involved in Good Causes

2011-05-09T18:18:00.007-04:00

This post was so good, I wanted to share it. Post Via:
Beauty Brands Are Getting Customers Involved in Good Causes

"As people band together to raise funds for victims of the devastating earthquake and tsunami in Japan, it is a reminder of how the world is interconnected, and how we depend on one another for help. Like many corporations, beauty brands are also mindful of how they are expected to contribute to society. From walkathons to creating Facebook communities and flash sales websites, brands such as Aveda, Dermalogica and L’Oreal are doing more than just donating money to their adopted charities through sales of products at their counters.

These days, beauty brands who aim to do good want customers to get involved too. Haircare brand Aveda held a 3km walkathon two weeks ago at the Marina Barrage to raise awareness of how women and children in underdeveloped countries have to walk about 5km daily to get clean water.

Says Mr Eugene Goh, general manager of Luxe Professional, which distributes Aveda in Singapore: ‘We wanted as many participants of all ages as possible to get a taste of the hardship that others experience and also to appreciate the accessibility we have in developed countries.’

The Walk For Water walkathon was attended by more than 1,500 participants. More than $3,000 was raised for the Singapore Environment Council through the sale of Walk For Water T-shirts, corporate donations and fees for hand and shoulder massages held at the event.

Of course, being closely involved in a social cause is also a strategic move, says Ms Jenny Costelloe, Singapore’s country director for CSR Asia, a social enterprise that works with businesses to improve their corporate social responsibility (CSR) practices. ‘Beauty and fashion brands know their target customers – working women – and choose charities that appeal to their emotional psychology, such as female-linked causes like the plight of women and children in developing countries’, she says.

Some pioneering beauty companies that have long been involved with social causes include The Body Shop, which champions a range of initiatives including anti-animal testing, and the Estee Lauder Companies with its Breast Cancer Awareness month in October.

However, Ms Costelloe notes that being involved with a charity is just ‘a small part’ in CSR.

‘It is a starting point, which is better than nothing, but companies also need to have ethical practices such as minimizing negative impact on the environment and upholding labor rights,’ she says.

Helping communities in Singapore is Kiehl’s, which has tied up with home-grown singer-songwriter JJ Lin to create a $95 charity pack, which launches at all counters today. It contains the new Dermatologist Solutions Ultra Light Daily UV Defense SPF50 sunscreen, a tote bag designed by Lin (Picture 2) and his newest album, She Says. All proceeds will be donated to the Movement for the Intellectually Disabled of Singapore.

L’Oreal Singapore, which owns brands such as Shu Uemura, Redken and Maybelline, launched Deals That Heal.

The website puts up a different product for sale at half its retail price every 48 hours. It will be up for at least a year. The website has raised about $15,000 so far. All proceeds go to the Singapore Association of the Visually Handicapped and the Lighthouse School, which provides special education to visually handicapped children.

Urban tells you how you can get involved in these projects.

DERMALOGICA

What: When you buy one of the five best-selling products that come in a specially marked Fite packaging, you can enter the code found on the sleeve on the website.

For every code redeemed, Dermalogica will donate US$1 (S$1.27) to the funding of a micro loan, which ranges from a few hundred to a few thousand dollars and is used to help the poor start a business.

You can choose the world region and type of business you wish to support, and will be able to track the ongoing activities of the female entrepreneur, including the repayment of the loan.

Beneficiary: Financial Independence Through Entrepreneurship (Fite), a partnership between Dermalogica and Kiva.org, a non-profit organisation that provides micro loans to female entrepreneurs around the world.

Target: To help 25,000 women around the world.

Amount raised to date: More than US$65,000, which have benefited 700 women around the world.

GIORGIO ARMANI PARFUMS

What: Through its Acqua For Life campaign, the brand will donate 100 liters of drinking water to needy children and their communities for every bottle of Acqua di Gio ($123) or Acqua di Gioia ($119, Picture 5) sold.

You can enter a code found on the perfume’s box on the campaign’s Facebook application to create your own community and invite friends to join the movement.

For every friend who joins, the brand will donate another 10 liters of water to the cause.

Beneficiary: Green Cross International, an international organization that works to address security, poverty and environmental degradation through local projects and policy-making.

The water donated through this campaign will be used in Ghana, where up to 40 per cent of the rural population does not have drinking water.

Target: To raise 40 million liters of water.

Amount raised to date: 15.8 million liters of water.

AVEDA

What: Buy Aveda’s Light The Way candle, a lavender-scented soya wax candle and all proceeds will go to the Global Greengrant Fund. The $25 candle is available at all salons and spas that stock Aveda products, including Shunji Matsuo at 05-01 The Heeren, Urban Hair at B1-02 Marina Bay Sands and Kelture at 05-07 Paragon.

Beneficiary: Global Greengrant Funds, which provides grants for community-based water projects in more than 40 countries, and the Singapore Environment Council (SEC), a non-government organization that promotes environmental causes.

Target: $15,000 in Singapore, US$4 million globally.

Amount raised to date: $3,000 for the SEC. No figures are available for Global Greengrant Funds.

L’OREAL SINGAPORE

What: Buy a product from L’Oreals’ Deals That Heal website and all proceeds will be donated to charity.

One new discounted beauty product from brands, including Lancome, Biotherm and Kerastase, is put up for sale every 48 hours until next March.

L’Oreal will also donate 20 cents for each of the first 10,000 ‘likes’ on its Deals That Heal Facebook page.

Beneficiary: Singapore Association of the Visually Handicapped and the Lighthouse School, which provides special education to visually handicapped children.

Target: $100,000.

Amount raised to date: Since the site was launched in February, it has raised almost $12,000."

Source: Beauty Brands Are Getting Customers Involved in Good Causes

Peter Storm's Rocks are Rockin' for Philanthropy

2011-04-25T20:09:00.006-04:00

Jewelry designer Peter Storm is teaming up with Music for Relief. Peter's recent collection, Rock My World, is the first collection to blend his passion for music, compassion and the symbol of love.

Storm's Rock My World(TM) collection is stunning and inspiring. Peter's love for rock-and-roll and friendship with the lead singer of Linkin Park, inspired him to create a collection that also gives back. Hence, Peter selected Music for Relief, founded by Linkin Park, as the charity which aids those affected by natural disasters, such as Haiti and most recently Japan. This charity, commitment to friendship and compassion to design and help others is collectively an awe-inspiring symbolism of brand philanthropy.

Music for Relief provides aid to victims of natural disaster. Music for Relief has raised over $3.5 million for victims of multiple disasters. Relief efforts have included the 2004 tsunami in Southeast Asia, hurricanes Katrina and Rita, the cholera outbreak in Zimbabwe, and the 2010 Haiti earthquake.

The Rock My World Collection will donate a percentage of sales from one of his favorite Rock My World rings to Music For Relief.

This is one gift that Rocks and Rolls by paying it forward!

COVERGIRL Gives to Africa

2011-04-22T18:15:00.016-04:00

Yeah! CoverGirl!

I admit, I have been a COVERGIRL girl since the day I started wearing make-up. I use their powder, lipsticks, nail polish, foundation, eyeliners and mascara. Think that makes me one loyal customer!

Well, Cover Girl is turning 50. The brand, not me. That is exciting! To celebrate their 50th, COVERGIRL Clean introduced a limited edition Clean pressed powder compacts in African-inspired prints. This limited edition will give back and that is even more exciting!

COVERGIRL has had a partnership with P&G's Children's Safe Drinking Water program. I also blogged about this partnership in another previous post in January, 2010. For each animal print Clean compact COVERGIRL will donate all its proceeds from the sale of these animal print collectibles to clean drinking water for children in Africa.

Brand Philanthropy: Make a Difference, Make a Mark

2011-04-19T13:02:00.002-04:00

Lately, I have had several conversations with emerging fashion designers and beauty brands. The desire to give back was a consistent part of each chat. The perception about just starting out or not in a position to give was what each felt held them back from supporting a cause. I wrote this article below a couple of years ago. Again, I am sharing it as a way to offer an insight for emerging brands to rethink charitable giving. It is never to soon to make a difference and make a mark in this world.

A brand philanthropy program is not just limited to the Fortune 500. A business of any size and at any stage can make a difference through charitable giving. If you are an emerging brand or think your design or product line is too small and you don’t have the resources to give back, lay those assumptions aside. A brand philanthropy program is a rich opportunity for established and emerging brands to make an impact in a way that is created uniquely to align with your resources, goals and charitable desires.

Nearly ninety-two percent of Americans have a positive image of a brand that supports causes (Cone, 2007). And, your brand qualifies as a part of that statistic. The study does not say, “Americans have a positive image of really big corporations that give back.” Instead it refers to businesses, of all sizes, from all different types of industries. So, 'yeah!', if you are an emerging brand this applies to you too.

There are several positive aspects to brand philanthropy programs. In addition to the intrinsic rewards you feel, there are significant extrinsic rewards that can benefit your brand and the cause(s) you give to.

Customers, clients and communities recognize brands for their philanthropy (also called community involvement). Through your charitable giving, you are creating meaningful customer and community connections. Eighty-seven percent of Americans will switch from one product to another, even when price and quality are equal, if the other product or services is associated with a cause (Cone, 2007).

The American Marketing Association defines brand as a “name, term, sign, symbol or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." We also know that branding is your message and how you communicate with customers and communities. Charitable giving, when planned strategically is one way to uniquely differentiate your brand on a positive platform.

Here are just a few points to consider:

Values: Brand is based on values. Your business values influence every decision and action you make and will determine the essence of your giving program.

Mutual benefit: Strive to have a giving program that serves causes, customers and your business to make a difference in the world.

Connection: Build a meaningful connection with your customers on every level of your business. Every experience is important to defining and building your brand. Even your giving message creates an emotional connection that shifts the value perception to build customer trust and loyalty.

If you cannot define your giving program through your brand, your customers will not be able to either. Your brand philanthropy program should be aligned in an authenticate way to successfully connect your brand with customers and causes.

If you would like to read articles like this to support you with developing your brand philanthropy, you can learn more through my Brand Yourself Good(TM) ezine here.

Jonathan Bash's Spring Collection Benefits MS

2011-04-13T12:21:00.008-04:00

The color for this spring seems to be pink. We are seeing every shade from honeysuckle pink to a punch pink. Claire Danes wore Calvin Klein at the Golden Globes and Jill Zarin wore a Theia Pink Party dress at the TV Land Awards.

This is one of the reasons to get your bid in on the Jonathan Bash Chiffon and Charmeuse Spring dresses on Charity Buzz. The other is it benefits charity.

Eight dresses from his Spring and Summer 2011 Collection will go to the top bidder. If your spring wardrobe could use a splash of fun, flirty dresses this is a beautiful way to treat yourself or gift it to a special lady in your life.

The proceeds from this auction item will benefit the 18th Annual Race to Erase MS. Catch this auction on Charity Buzz as it closes on April 29th.

Men's Fashion Week 2011 and FIJI Water

2011-04-01T12:07:00.019-04:00

FIJI Water has teamed up with Men's Fashion Week 2011 to support the earathquake and tsunami victims in Japan. Funds raised will support the Singagpore Red Cross.

There are at least three reasons I like the partnership between FIJI Water and Men's Fashion Week 2011.

1). FIJI Water is the only bottled spring water I like and drink. I have never liked water, even as a kid. But, I know it's important to drink water. I've tried all kinds of brands. The only one I like and can drink is FIJI. So, FIJI Water is my favorite and I am a loyal consumer.

2). My Menswear Prediction for 2011. In January, I predicted that menswear would be on the rise this year, seeing some brands create first-time menswear lines and others revamping theirs. Well, so far Vera Wang just launched her first line for men, Jimmy Choo launched shoes for men and there are others who created new lines and accessories. My prediction was not based on any trend-setting, research, or otherwise. It was just my gut instinct.

3): This cause partnership is smart. FIJI Water is not donating a percentage of sale for each bottle sold. Instead, they are asking for a donation from people, attending Men's Fashion Week events, in return for a bottle of water at Men's Fashion Week 2011. Crazy or crazy like a fox? In fact, people will tend to donate more for a bottle of water which means more funds are raised.

Men's Fashion Week 2011 is Asia Pacific's inaugural men's fashion event and Singapore is the third city in the world to host a men's fashion week, following Paris and Milan.

(Photo: FIJI Water)

Meet Marc Jacobs and help Save the Earth

2011-03-31T10:43:00.024-04:00

Marc Jacobs International has something for everyone, men, women and children. One of his stores is located here on Broughton Street in downtown Savannah. Marc made an appearance last fall and signed tee-shirts for fans. The company and team here are very giving to the community.

You don't have to come to Savannah, Georgia to meet Marc. Now you can and a friend can meet him in person and experience much more through his new auction on Charity Buzz.

The auction package includes a two night stay at the Standard Hotel in New York! And that's no all, here are a few more perks to this fabulous auction package:

• Two tickets to the Marc Jacobs 2012 Spring Fashion show in New York City
• Two tickets to the after party
• A MJ Collection Bag (valued at $1695.00)
• and so much more...

The wonderful aspect of this auction is the proceeds for this item benefit Christie's Green Auction: A Bid to Save the Earth. Check it out.

Photo: charitybuzz

Armani and Acqua for Life Campaign

2011-03-26T18:49:00.011-04:00

World Water Day was on March 22, 2011 and Armani, fashion icon, partnered with Green Cross International to promote clean drinking water for people in need. In impoverished parts of this world, clean water is scarce. "Water is such a simple word, but like all simple words it has a profound significance because with nature, and a marvelous sense of freshness," said Giorgio Armani.

Giorgio Armani's two fragrances, Acqua Di Giò and Acqua Di Gioia are the product used in his Acqua for Life campaign. For every bottle of the fragrances sold, the designer would provide 100 liters of clean drinking water per year to children and their communities. You can read more here: http://www.nytimes.com/2011/03/22/fashion/22iht-FWATER22.html This is one campaign that is an excellent approach to brand philanthropy. It is clean, simple, and consumers can understand it.

Chopard Partners with World Wildlife Fund

2011-02-28T11:08:00.015-05:00

Like most people, last night I tuned in to watch the Oscars. Beyond how much I loved the days when Bob Hope hosted them, I thought they were one of the loveliest of them all.

I couldn't help but note how grand Giuliana Rancic of E! looked. Her gown was gorgeous and it looked smashing on her. Not everyone can wear a full-print gown, but she can.

Giuliana said something that perked my ears. Her jewelry was by Chopard and she adorned the Turtle ring. This ring is a part of the Chopard Animal World Collection.

To celebrate Chopard's 150th year as Swiss jewelers, they released this haute jewelry collection of rings, earrings, necklaces and brooches. Inspired by the Creative Director's childhood collection of stuffed animals like rabbits and cats, the Animal World Collection also includes exotics such as koalas, seahorses and antelopes. This special collection also includes unexpected stones, gems and materials like red gold and kunzites to name a few.

Chopard has partnered with the World Wildlife Fund to help advance the mission of WWF. Over the next three years, Chopard seeks to help protect animals and endangered species through their Animal World Collection and is demonstrating their commitment to reduce environmental impacts on wildlife through its social responsibility and sustainability practices.

This collection and partnership is one of the best I have seen across luxury jewelers. The collection is exquisite, unique and embodies the spirit of its creator and the brand. It message is simple yet powerful. Plus, there is something in this collection that can speak to any loyal customer's heart.

[Photo: Chopard]

Rebecca Taylor Dress Benefits Children

2011-02-22T13:53:00.007-05:00

Fashion designer, Rebecca Taylor has partnered with Empire Hotel's 'Femme Fatale' Fashion Week. Inspired by the Hotel's Fashion Week Ambassadors, Rebecca has created a signature dress for this special occasion.

The dress was uniquely inspired by the Empire Hotel's modern and chic interior design.

With just days left, it is not too late to bid at, Charity Buzz, on amazing packages donated by Rebecca and the Hotel. And net proceeds of each package will benefit The New York Foundling. This charity, whose motto is "Abandon No One," provides a safe haven for children at risk.

Source: Photo as seen on CharityBuzz

Gift of Love Speaks Hope

2011-02-07T16:42:00.005-05:00

This Valentine's Day, Zales introduces their "Shared Heart" Collection. The two interlocking heart necklace represents "a shared love." With various designs and shapes to choose from in this collection, your gift will express love and give hope to a child living with Autism.

A portion of every Shared Heart Collection piece will benefit Autism Speaks. This nonprofit organization is dedicated to funding research into the cause, prevention, treatments and cure for autism with the hopes that lives will be changed for all who live with this disorder.

So this Valentine, let your gift of love speak the gift of hope to a child living with autism.

(photo: Zales)

Top Ten 2010 Fashion, Fitness, & Beauty Brands Committed to Causes

2010-12-10T15:59:00.010-05:00

We can agree do disagree on brands that make a big difference in this world. But, one thing I know for sure, is I work tirelessly (indefatigable) to bring the best of fashion, beauty, fitness and health brands that make an impact in lives, in communities, and in this world through their business. I work only with such brands to help them bring GOOD-ness to this world through their brand, to customers, and causes alike. And at the end of the day, everyone wins.

I cannot think of a better way of doing business and am honored to have worked with brands that brought me into their worlds and have given me the opportunity to serve for the Greater Good.

10. Pacifica http://www.pacificaperfume.com/pacificas-environmental-commitment
A personal and home style fragrance company that embodies in every aspect of their giving a complete focus to what they stand for – Saving the Environment. A well branded, multi-giving platform for giving back from in-kind gifts to sponsorships.

9. Tory Burch - http://toryburchfoundation.org/pages/about/about.asp Much like Sarah Blakely of SPANX, Tory has created a fashion brand foundation. Her presence through her foundation in 2010 has been the strongest that I have seen. I would say Sarah Blakely with SPANX is a close second to Tory. Their message is straightforward, foundation websites are linked but separate from the company website and makes for compelling communication.

8. Audemars Piguet http://giving-advice.blogspot.com/2010/05/time-to-give.html
Here is a brand that has withstood the test of time, pun intended. To top it off, their Time to Give campaign which supports their foundation embodies celebrities, their partnership with the Tony Awards and a charitable auction. Easy, uncomplicated for customers and fans of Audemars Piguet and you know exactly what your giving to. Stellar.

7. Esprit Love It & Leave http://giving-advice.blogspot.com/2010/04/esprit-love-it-and-leave-it-campaign.html The video on this links speaks for itself, as does the line down the block at the Esprit store in NYC of customers who were willing to wait and participate in the campaign. I loved the energy behind this campaign.

6. Estee Lauder http://giving-advice.blogspot.com/2010/10/estee-lauder-company-launches-connect.html A very philanthropic family-owned brand that sticks to the causes close to their heart and Foundation mission. Solid, steadfast and speedily keeping ahead of the curve in beauty brand philanthropy.

5. Weight Watchers Lose for Good http://giving-advice.blogspot.com/2010/09/weight-watchers-lose-for-good-campaign.html This is a simple, customer-oriented, giving program that includes clients of Weight Watchers and two great causes that support hunger relief. I wish I had only thought of this campaign first. Brilliant, well organized and well communicated, year-after-year.

4. Tracy Anderson Get http://giving-advice.blogspot.com/2010/06/get-fit-with-celebrity-trainer-and-make.html Fit This giving back platform is bright and high-touch. Tracy Anderson gets that when you work one-on-one with a client, you must align your giving program with the same personal touch while communicating to a general audience the cause that you are most committed to. She utilized Charity Buzz to include a bidding contest. Often brands want to include all the bells-and-whistles with their giving campaign often complicates streamlining the message. But Tracy made it easy for fans and customers alike. Tracy did this bid well. Perfect for her brand.

3. Kate Spade and Ivanka Trump (tie) http://giving-advice.blogspot.com/2010/07/kate-spade-bangle-and-bridge-campaign.html and http://giving-advice.blogspot.com/2010/08/ivanka-trump-launches-girl-up-bracelet.html
Without question, when you make a purchase of fashion and jewelry products from either of these two stellar designers, you know they are committed to sustainable designs. They are both committed to organizations that support micro-lending to women in undeveloped countries. The women get to work which means income, a life toward self-sufficiency and investments are made into healthy families and communities. Very cool.

2. MAC Cosmetics http://www.maccosmetics.com/shop/shop.tmpl?cm_mmc=Google-_-2009-Brand-Exact_General-1-_-MAC+Cosmetics-_-Exact+Ad_6523690140&cm_guid=1-_-100000000000000203864-_-6523690140 One of the brands with a brand fund, MAC is top of my list among cosmetic companies with a charitable giving program. Why? Because not only is their giving to HIV/AIDS unwavering, but also as a customer, whenever I am at the checkout counter, every representative sticks a card in my bag that explains their Fund and what they support. In addition, they recycle your empty lipstick tube. I love MAC, pure and simple.

1. Kenneth Cole http://giving-advice.blogspot.com/2010/11/kenneth-coles-rubber-collection-fights.html This is my #1 pick brand philanthropy for 2010. The message is simple, clear (we all get it) and Kenneth Cole is totally committed to amFAR. There is no mistaking it. His brand philanthropy never waivers nor falters. It is steadfast and strong.

Honorable Mentions:
Mary J. Blige of FFAWN http://giving-advice.blogspot.com/2010/06/mary-j-blige-collaborates-for-charity.html

Oscar de la Renta Couture of Charity Auctions http://giving-advice.blogspot.com/2010/06/oscar-de-la-renta-auctions-couture-for.html

Lauren Pierce Designs (http://giving-advice.blogspot.com/2010/09/lauren-bush-designs-socially-conscious.html)

Cover Girl, Clean Makeup http://giving-advice.blogspot.com/2010/01/clean-makeup-for-clean-water.html

Disclosure: Some blog posts of givingadvice do not necessarily reflect the work of givingadvice.

Couture Christmas Cards by Zac Posen

2010-12-06T16:06:00.008-05:00

Choosing Holiday cards is one of my favorite things to do. I am very particular about the card, both its message and cover. Over the years, I selected to go with cards that support a charity. If you're going to send a card, make it count!

This year, Zac Posen designed a card for Tiny Prints to create a 'Couture Christmas' card to benefit New Yorkers for Children. The card embosses a woman in a full and festive gown. The inside message reads, "Make Your Holidays Sparkle." You can even choose your own card color, paper weight, and colored envelope to accompany it. Nice! A percentage of each card from this special holiday card edition supports New Yorkers For Children.

New Yorkers For Children is a nonprofit organization that assists children in foster care in New York City through college scholarships, tutoring programs, job training and networking opportunities. Their mission is to help improve the lives of children and raise awareness about child welfare issues.

Pick and purchase Zac Posen’s cards for NYFC at Tiny Prints.

photo: Tiny Prints

L'Oreal Limited Edition Nail Polish for Philanthropy

2010-11-29T18:43:00.015-05:00

Cranberry, Gooseberry and Blackberry are the colors of the Holiday season and they are not just for home decor. This year, L'Oreal is sprucing your festive look with its Limited Edition of a beautiful cranberry colored nail polish.

Nothing is more beautiful than topping off your holiday party look with an added touch that gives back and L’Oreal knows this very well.

L'Oreal has partnered with Glamour Magazine to design an exclusive and beautiful cranberry-colored nail polish, a limited edition nail polish shade, called Glamour Woman of the Year, in honor of the twentieth anniversary of Glamour's Women of the Year Awards. The Award honors women of achievement. The 2010 Women of the Year Fund Honoree, Dr. Hawa Abdi, has made it her mission to provide food, shelter and medical care to women and children escaping violence in Somalia. To read more about Dr. Abdi's story visit dhaf.org.

Three dollars ($3) of every bottle sold exclusively on ShopGlamour, that retails for $6.50, will directly support the humanitarian efforts of DHAF.

This is one nail polish the tops my list of 2010 fashion and beauty philanthropy success stories and makes an affordable stocking stuffer.

Louboutin Designs Peace of Shoe for Grameen Foundation

2010-11-24T15:49:00.011-05:00

Don't let the pink fool you. This stiletto is not for breast cancer awareness. This "Peace of Shoe" limited-edition shoe was designed by Christian Louboutin for the Grameen Foundation.

Christian Louboutin’s new philanthropic venture will support programs that combine the power of microfinance and technology to defeat global poverty to the world's poorest, especially women. So, this gives us gals one more reason to love the Louboutin label.

Thirty-three "Peace of Shoe" peep-toe pumps are signed by Christian Louboutin. The shoe retails for $1495 and 100% of the profits will go to The Grameen Foundation. Grameen Foundation was founded in 1997 by friends of Grameen Bank to help microfinance practitioners and spread the Grameen philosophy worldwide. They share the ideas of 2006 Nobel Peace Laureate Muhammad Yunus's “Creating a World Without Poverty." Through microfiance and technology they fight against poverty in Sub Saharan Africa, Asia, Middle East/North Africa, and the Americas.

This limited-edition, luxurious silk satin in pink or champagne and stitched embroidered ribbon peep-toe pump is available only in Miami, and L.A.

This luxury shoe is the stylish-philanthropic stiletto!

Kenneth Cole's Rubber Collection Fights HIV/AIDS

2010-11-20T12:10:00.008-05:00

World AIDS Day is December 1st and Kenneth Cole is raising awareness through his new Save a Hide....Wear a Rubber campaign.

As part of the HIV/AIDS awareness campaign, Kenneth Cole will feature a his new "rubber" line. Here is his new rubber collection.

The Kenneth Cole Foundation is a not-for-profit entity that raises awareness, increases prevention, supports education and eradicates the stigma in the fight against HIV/AIDS. The AWEARNESS Campaign donates net profits from selected items to the Foundation for AIDS Research (a mAFR).

Carolina Bucci Bracelet is All about (RED)

2010-11-02T12:13:00.006-04:00

I am a bangle and bracelet girl. My left wrist, along with a diamond crusted watch, is often accompanied by several bracelets all at one time. I'm not so much a necklace gal as I think they cut off and tend to shorten the beautiful line between the neck and collar-bone, I simply love bracelets and love to hear them clink against one another.

Carolina Bucci is no stranger to (RED). She has been a partner of (RED) with her Lucky bracelets. Recently, Carolina teamed up with (RED) to create a friendship bracelet. This couture bracelet, made of 18K red and black gold is interwoven with high-fashion gold and silk threads and joined with a gold clasp. Fifty (50) percent of the profits from each directly support the Global Fund to help eliminate AIDS in Africa.

Pink On The Green

2010-10-27T10:28:00.005-04:00

Blogging once a week is almost as bad as golfing only once a month. And, I've been a bag blogger this month and haven't been to the driving range once this past summer. As a girl who saved allowance money to hit a bucket of balls and get a snow cone, I enjoy hitting a bucket of balls, and especially love to hear the sport's soft-voiced commentators on TV. Smooth and relaxing, just like a swing should be.

Well, for all the gals who love to look good while playing good, you can now do some 'good' at the same time. Birdie Girl Golf sells all sorts of golf equipment for women. To recognize October as Breast Cancer Awareness month, Birdie is donating a portion of sale proceeds from their Rethink golf stand bag to the Rethink Breast Cancer fund which supports education and research. Check it out here.

Fashion Footwear for a Cause

2010-10-19T10:13:00.010-04:00

With just a couple of weeks left in October, in recognition of Breast Cancer Awareness month, QVC, the Fashion Footwear Charitable Foundation (FFCF), and the Fashion Footwear Association of New York (FFANY) have joined forces to raise money for breast cancer research and education.

QVC will present a Shoe of the Day each weekday until it sells out. Here's your chance to shop, save, and support a worthy cause. The goal this year is to raise a $2.5 million.

There are several prestigious hospitals and foundations that are designated as the beneficiaries from the event. Some of them include: Abramson Cancer Center of the University of Pennsylvania, the Breast Cancer Research Foundation, the Women's Cancers Program at Dana-Farber Cancer Institute, and the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins.

Shop among the many FFANY Special Pink Brand Benefactors.

Estee Lauder Company Launches Connect, Communicate, Conquer Campaign

2010-10-11T10:43:00.009-04:00

Because October is Breast Cancer Awareness month, many beauty brands are donating proceeds from sales to the cause. We will see pink ribbons everywhere. Pink is popular.

The Estee Lauder Company is not new to breast cancer initiatives. In 1993, Ms. Evelyn Lauder, vice-chairman of the Estee Lauder Companies founded the Breast Cancer Research Foundation. This year, the Company announced its global 2010 Breast Cancer Awareness Campaign, Connect. Communicate. Conquer Campaign, Prevent Breast Cancer One Woman at a Time. Wear It. Share It. They will sell 20 Pink Ribbon products through 14 of its beauty brands (Aveda, Bobbi Brown, Bumble & bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Michael Kors Fragrance, and Origins). The goal is to reach 2 billion people in more than 70 countries. Read more here.

The Estee Lauder Company states they "are making more progress than ever and reaching more people each year with the message that if localized breast cancer is detected early, it’s 98% curable. While the American Cancer Society estimates more than 1.3 million people worldwide were diagnosed with breast cancer, the good news is that mortality rates continue to fall, and we believe this is due in part to better treatments, early detection and greater awareness of the importance of breast health. But we must continue to persist and pursue, and raise as much money for research as possible, to attain what we all believe is possible in our lifetime – a world without breast cancer."

The campaign runs through the month of October. There are a few ways you can support the cause through its Clinique brand:

1). You can purchase a product where proceeds from the sale will be donated to the Breast Cancer Research Foundation.
2). When you purchase a Clinique product, you can donate directly to BCRF at the check out counter.
3). You can take your pledge to support breast cancer awareness.

Connect here to read more about the campaign through Clinique here.

Lauren Merkin's Pink Diana Cutch Supports Breast Cancer Awareness

2010-10-08T15:54:00.010-04:00

So, there I was at 8:00AM this morning in our local Target. Okay for those that follow me, you know I am a night owl but I did have an early morning appointment (UGH!) and headed to Target. While in the check out line, the cashier chatted with the customer in front of me congratulating her on a BIG birthday and mentioned on her 54th birthday last week, she got her annual mammogram. All results were positive.

Then I thought, how many women didn't get that same result. So, in honor of October, Breast Cancer Awareness Month, which follows behind heart issues as a leading cause in women's health, I'd thought to post a perfect purse edition that support breast cancer. Every woman needs a special clutch to call her own for a special occasion and if it supports a 'something' then all the bettah!

Lauren Merkin took her popular Diana clutch for Breast Cancer Awareness month and is donating 50% of the sale proceeds from the purse during October to benefit Young Survival Coalition .

YSC is a global organization that offers resources and outreach services to young women (under 40) diagnosed with breast cancer. They look to ensure that no young woman ever feels alone when battling the disease. The charity is a great fit for the fashion house that's known for creating fun and youthful accessories.

The Diana Clutch is perfect. Encrusted with a Swarovski crystal and we all know Swarovski company is a big philanthropist. What is lovely about this clutch is it pairs nicely with a black dress, or a high-end styled, sexy pair of jeans.

If you want to support the breast cancer awareness, the Lauren Merkin clutch is perfect. Find it online for $275.

Antica Farmacista Scent to Benefit Gilda's Club

2010-10-04T14:12:00.005-04:00

Three of my all time favorite scents are rolled into one fabulous home fragrance and it is supporting a good cause. Now this is a must have product for me!

Antica Farmacista's Home Ambiance Peonie, Gardenia and Rose fragrance uses antique inspired apothecary bottles, filled with fragrance, to permeate the air in any room. It is a beautiful way to infuse your home with the smells of summer, when summer days have past by.

This month of October, Antica Farmacista is donating 100% of the proceeds from the sale of the Peonie, Gardenia and Rose to support Gilda's Club, which is now a part of the Cancer Support Community, a nonprofit organization that offers communities free support for anyone living with cancer - men, women, teens and children - along with their families and friends. a

"Gilda's Club is named in honor of Saturday Night Live comedian Gilda Radner, who died of ovarian cancer in 1989. Gilda dreamed that all people affected by cancer, as well as their families and friends, would have access to the same kind of emotional and social support that she received during her illness."

White Gown Auction for White Ribbon Alliance for Safe Motherhood

2010-09-23T16:40:00.006-04:00

On September 20th, The WIE Symposium - Women: Inspiration and Enterprise held its annual conference in NYC. WIE is a forum where exceptional women role models share their stories, time and inspiration to empower the other women and the next generation. It is like giving girls "girl power."

This year's WIE Symposium hosts are three powerhouses: Arianne Huffington (who many of us admire) Donna Karan (who everyone wants as their gal pal), and Sarah Brown (who you want as a neighbor and best friend). The day included talks, lectures, a fashion show, awards and a panelist of speakers on politics, philanthropy, fashion and the arts.

The event is hosted by White Ribbon Alliance for Safe Motherhood, an organization that works to promote awareness about making pregnancy and childbirth safe to decrease maternal mortality.

This year a White Gown Auction is being held through CharityBuzz to benefit the White Ribbon Alliance. Some of the designers include Vera Wang, Marchesa, Catherine Malandrino, Chloe and more.

Weight Watchers Lose for Good Campaign

2010-09-16T18:15:00.010-04:00

It's that time of the year! Weight Watchers is launching their Lose for Good Campaign. It is one of the most recognizable cause marketing campaigns and I've written about each year. It is now in it's third year.

This year, Grammy and Academy Award-winning actress JenniferHudson is putting her weight behind Weight Watchers “LoseforGood ” campaign.

The campaign promotes awareness to fight hunger in America by increasing awareness and providing access to nutritious food for those in need. The campaign runs for six weeks. Now through October 23rd, Weight Watchers will donate up to $1 million to Share Our Strength and Action Against Hunger.

Weight Watchers has created a social media campaign as a part of building awareness. You can go to their Facebook page to catch videos during the campaign.

Go to Weight Watchers for more information about Lose for Good and the battle against hunger.

Lauren Pierce Designs a Socially Conscious Collection

2010-09-15T10:51:00.006-04:00

Lauren Bush-Pierce, the young fashion designer and former first niece, creates a women's line that is socially conscious, sustainable, and quite sassy. The Lauren Pierce Collection, which debuted in Spring 2009, is not about her name and fame. She has committed to create a collection that makes her passion worthwhile and do good in the world.

"I've always loved design and had an interest in the fashion world, but to me, it’s important that the clothes do good and stand for something,” she says. “My goal is to create a product that is a little more meaningful.”

But her philanthropy is more than just writing a check to charities. Lauren created a sustainable brand philanthropy program to support women's charities throughout the world. In Spring 2009, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics. Women learn a skill, get paid for their work which leads to self-sufficiency, families that can be fed, and better communities. The unique materials accent Lauren Pierce’s timeless cocktail dresses and 10 percent of the proceeds from sales go back to supporting the women-artisans.

Lauren Pierce Collection is available at Lauren-Pierce.com

Pink Pony Collection by Ralph Lauren Supports Breast Cancer

2010-09-07T11:40:00.011-04:00

Lauren combines fashion with philanthropy again! The Pink Pony Fund was established at the Ralph Lauren Foundation and is supported by funds raised through the Pink Pony Collection. Ralph Lauren launched the Pink Pony Fund initiative after the death of his friend Nina Hyde battle with breast cancer. Ms. Hyde was fashion editor at the The Washington Post.

The Pink Pony Collection supports breast cancer programs for "early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities." Ten percent (10%) of proceeds from Pink Pony Collection products benefit the Pink Pony Fund.

“Breast cancer is not just a woman’s issue - it affects all of us, the brothers, husbands, fathers, children and friends. Pink Pony is our effort in the fight against cancer,” Lauren said.

PureDKNY Really Cares!

2010-08-31T19:22:00.008-04:00

Last night I was watching the Chelsea, "Bang-Bang" Lately Show. She interviewed Jennifer Aniston about her new flick, Switch, to be released this Friday in theatres everywhere. In addition, Jen, friend of a long-ago friend of mine, actress, Leslie Bibb (really), revealed her new fragrance. Apparently, Jen loves fragrances. Well, over the years, I have invested in fine fragrances. My nose knows and I appreciate now lighter, cleaner smells. Yet some of favorite fragances rose, jasmine and sandlewood.

So Donna Karan’s newest fragrance, pureDKNY blends rose, jasmine, sandalwood with hints of vanilla into one fine bottle. In addition, Donna Karan's pureDKNY fragrance has partnered with CARE, a humanitarian group fighting poverty issues globally. Together, pureDKNY and CARE are helping entreprenurial women in this the Uganda region provide incomes for themselves and their family now and long-term.

The vanilla used in this fragrance is grown sustainably in Uganda. pureDKNY supports CARE, an international development organization, in a specific microfinance project that will reach 900 Ugandan vanilla farmers, many of whom are women.

The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy.

pureDKNY 3.4 ounce bottle reatails for $80. Get yours here.

Ivanka Trump Launches Girl Up Bracelet

2010-08-25T13:53:00.015-04:00

Ivanka Trump launches a new bracelet that is meant to make a difference through it's proceeds and message.

Her new chic, charmed bracelet, Girl Up, will benefit the Girl Up Campaign of the United Nations Foundation. The Girl Up Campaign aims to raise money and awareness to "give girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted, and positioned to be the next generation of leaders."

Ivanka's brand and this bracelet are perfectly aligned with the mission and message of Girl Up. Why? Ivanka is an inspirational, entrepreneurial, and a young woman who exemplifies leadership in her endeavors. The daughter of Donald Trump, a real estate billionaire, who has a 'Can Do' attitude, Ivanka style, grace, and motivation holds a powerful message for girls anywhere that you "Can Do" what you desire in this world.

The launch of Ivanka's Girl Up bracelet is set for Fashion’s Night Out on September 10th at her uptown NYC boutique. The bracelet features an elegant sterling silver chain and coral silk cord, complete with charms boasting both the Girl Up and the Ivanka Trump Fine Jewelry logos. “American girls are the new global entrepreneurs and the faces of philanthropy,” says Ivanka in a statement. “I am very proud to be a Girl Up Champion.”

I am getting mine and you too can pre-order the charitable bracelet which retails for $30 today at:

http://shop.ivankatrumpcollection.com/index.php/ivanka-trump-girl-up-bracelet.html

LA Fashion 2010 Pre-Emmy Fashion Show "Caring with Style"

2010-08-23T21:19:00.003-04:00

Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner.

PRLog (Press Release) – Aug 23, 2010 – LOS ANGELES, California - Local and national fashion designers will unite for a charitable cause with the LA Fashion Corner's "Caring with Style" Fashion Show. This exclusive fashion event will take place Tuesday, August 24th, 2010 at LEVEL 3 located at the Hollywood and Highland shopping complex, 6801 Hollywood Blvd, 3rd Floor, Hollywood, CA. Red Carpet arrivals 7pm – 9pm. Fashion show starts at 9pm.

Confirmed celebrity list: Jaimie Hilfiger, Model, Actress and Host, Igal Dahan, Celebrity Jewelry “Cuffs of Love”, Ayinde Alakoye, Millionaire Matchmaker and CEO of Hitch Radio, Marjorie DeHey Daleo, CEO of Mediavix, Sara Cohen, Silver Medal Winner Ice Skater, Maria Kanellis, Celebrity Apprentice, Gunner Wright, Actor, Joslyn Pennywell, Model, Dave Shelton, Writer, Cartoonist, Actor, Miro Gladovic former pro soccer player in Australia and creator of American Footy Star, and Claire Sinclair, Actress to name a few.

The event will raise funds and awareness on behalf of the communities affected by the oil spill earlier this year in Louisiana’s Gulf of Mexico. While many designers have supported their individual causes in the past, this event marks the first time a group of designers have joined together in the name of one cause. The Gulf spill has devastated the long-term livelihood of thousands of Gulf residents – fisherman, restaurant and resort owners/workers, sport fishing operators, shop owners and business owners and workers at large - leaving them all at dire risk for their economic future. Additionally, the sea life of the area has suffered greatly; turtles, fish, birds, alligators, and vital plant life are all victims of this tragic event. The leak grew far faster than the original estimate of 5,000 barrels a day. The oil spill is a catastrophe, a declared a state of emergency with no easy solutions and no end in sight.

Charity Lives, LA Fashion Corner and F.A.M.E have come together to provide this star-studded fashion show set to cap off the 62nd annual Emmy Awards by showcasing some of the country's most exciting new fashion designers. The fashion industry's top models, wardrobe stylists and hair and make-up artists have donated their time and talent to the cause.

"LA Fashion Corner is committed to the cause and while continuing to work to help make a difference in a variety of communities,” says London Moore, President/CEO of LA Fashion Corner, Inc. "Through our fashion shows alone we have raised thousands of dollars for HIV/AIDS research, aid for victims of domestic violence and financial support for needy children. We anticipate a huge turnout for this Gulf disaster event and fully expect LA Fashion Corner’s charitable outreach programs to continue to grow and expand beyond this inception year. The support for our previous LA Fashion Corner events has been immeasurable and only reinforces our belief that LA Fashion Corner will have the opportunity to continue to help make a difference in the lives of many communities that could benefit from our help.”

The highly anticipated red carpet charity event will also feature a luxury fashion show with music, fashion industry exhibits, gourmet appetizers and complimentary gift bags. A VIP reception featuring celebrities from the worlds of entertainment and fashion will be held for special sponsors and donors. An Opening Gala will kick off the event with a vendor's marketplace, music, and VIP reception.

In addition to its fundraising goal, LA Fashion Corner's "Caring with Style" Fashion Show will create major exposure for local and national brands, retailers, boutiques, department stores, manufacturers, distributors, marketers, artists, celebrities, designers as well as acclaimed fashion photographers and fashion stylists.

For Interview, Talent and Media please contact:
Yvette Morales
YM & Associates PR Marketing Business Development
949-244-9769 or YMoralesY@aol.com

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Afterglow Cosmetics Commits to The Young Survival Coalition

2010-08-18T14:25:00.009-04:00

Afterglow Cosmetics has taken their mission and corporate social responsibility and bridged it with their social mission in an authentic, compelling, and moving way. Their message has to be the most powerful messages I have ever come across in my line of work! To read and listen Afterglow Cosmetics commitment to charity is really moving.

Afterglow Cosmetics uses their unique natural formulation and focus on natural and certified organic, bio-active botanicals of the highest quality to ensure that all products are safer for your skin and body. It is free of many of the synthetic preservatives, bismuth oxychloride, petro-chemicals, synthetic dyes and fillers found in traditional cosmetics.

They took what they stood for and created a lipstick that is safe, splendid and a superior shade of Muse (pink.) "We hoped to create a shade so superior, it was goddess worthy. Naturally, when dreaming up colors we looked to myths of goddess for inspiration. The enchanting, inspiring nature of the Muses became our inspiration and our Organic Lip Love Lipstick shade Muse was born."

Their pink shade, Muse, serves as a "symbol of strength and enduring beauty to young women fighting breast cancer." To support this, Afterglow Cosmetics partners with the Young Survival Coalition an organization who works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

Afterglow will donate $2 of every purchase of Muse to help support women under 40 diagnosed with breast cancer.

Jean Paul Gaultier's Limited Edition T-Shirt for Born HIV Free Campaign

2010-08-16T17:11:00.005-04:00

Fashion and causes are quite the combo these days. A quick scroll through my blog posts highlight some of the ways fashion, beauty and fitness brands are giving back. I could probably blog 24/7 and never run out of fashion philanthropy posts. No surprise, that charities are discovering the power behind the philanthropy and brand name of the designers to advance their social mission and message, while creating new funding sources. Fashion philanthropy partnerships really are making an impact.

Recently, Jean Paul Gaultier designed a limited edition, Born HIV Free, for The Global Fund. This new Born HIV Free campaign is to get out the message that “… no child should be born with HIV. The campaign was initiated by Carla Bruni-Sarkozy, the First Lady of France and the ambassador for the charity. She is in the campaign's video on You Tube here.

The Born HIV Free T-shirt uses his signature style with blue sailor-stripes as a symbol of his personal engagement with the campaign. The T-shirt features a blue-striped body with the Born HIV Free double ribbon logo on the sleeve and a heart shape over the heart of the wearer that contains a print of Jean Paul Gaultier’s hand-written phrase ‘Hope spreads faster than AIDS’.

Maggie Bags Are Stylishly Eco-Conscious

2010-08-12T15:05:00.008-04:00

Summer isn't over yet, so there is plenty of beach time left. And, college students are headed back to campuses across the country this week. No matter if you are trying to get a few days in at the beach or headed off to college, Maggie Bags has just the right tote.

Maggie Bags is making a difference in this world too. This handbag company is giving new life to unwanted fabrics by recycling them to create durable, simple and stylish totes. In today's time, with all the messages about saving the planet, eco-friendly fashion brands are gaining popularity. More and more consumers are expecting businesses to do what is right in all aspects of operations and that means minimizing the negative environmental impact it has on the world. This means more than a company just 'being green.' It means that eco-conscious companies are making an impact to the triple bottom line, People, Planet, and Profits.

Eco-friendly fashions are not just the hemp, hippy-style, products for granola-heads. Today, fashion brands are high style and high quality. Now, women can both carry a fashionable handbag and be eco-conscious with Maggie Bags!

The handbag above is perfect for the beach or classroom and even makes a great travel bag. It features a zippered pocket, cell phone pocket, and key pocket. YKK zippers and four-nickel plated feet on the bottom. Check it out at http://www.maggiebags.net/

How Top Brands Are Saving the World

2010-08-11T12:08:00.009-04:00

Let's face it, between work, family, and friends, we are easily overloaded and there is rarely enough time to finish what was due the day before…let alone think about trying to make a difference and save the world. We all work hard and deserve to live as we see fit a life that is comfortable and fun. Everyone enjoys some fun, right? And sometimes indulgent rewards of working hard—be it a shoe fiend or avid traveler are just what we feel are perfect for hard work. Yet, we can get so wrapped up in getting ahead and advancing our careers and own lives that we often fail to remember how extremely lucky we all are in this world.

So just for a moment, imagine life from a different perspective, perhaps being in an impoverished country with no running water or designer shoes and handbags. Consider the differences? Maybe you would no longer care about shopping sprees, or be that carefree traveler and book a weekend getaway. In this moment, stop and think just how can you turn your good fortune into doing something good for others while feeling good about it for yourself, your family and others?

One great example is every shoe-shoppers delight. Manolos really is saving the world while you shop. And they are doing it one pair at a time. Fashion and luxury brands are uniquely positioned to rise to the occasion and are taking on the responsibility of giving back. By maximizing the benefits the world’s most valuable natural resources, their profit margins have grown exponentially since the 1980’s and allow them to position their brand products into symbols of humanity, and you can help.

Supporting brands that support philanthropy to make a difference can make a world of difference in more ways then one. From watches and pendants, to face creams and handbags, you can spend your hard-earned money on products that give back to a cause. No excuses! These companies aren’t cutting a check to just for the tax deduction. They are actually making an impact through awareness with a high level of corporate involvement. You might even be surprised that a go-to item of yours now gives a portion of its sales to charity—a great excuse to keep buying it! Doing good can be as easy as swiping your plastic or clicking your mouse with no scheduling required.

More and more top brands are making a difference through their sales and making significant contributions to worthwhile charities. Here’s just a sampling:

Montblanc – UNICEF, Jewelers for Children, Nelsom Mandela Foundation
Bulgari – Save the Children
Cartier – Youth Aids, Breast Cancer Research Foundation, USA Harvest
David Yurman – Breast Cancer Research Foundation, Lustgarten Foundation
Elie Tahari – God’s Love We Deliver
Gucci – UNICEF
Helen Ficalora – Michael J. Fox Parkinson Foundation
Jimmy Choo – Elton John AIDS Foundation
Kate Spade – Women to Women International
Linea Pelle – Doctors without Borders, UNICEF
Louis Vuitton – White Ribbon Alliance
MAC – MAC AIDS Fund
Monique Pean – Charity: water
Pierce – World Vision
Ralph Lauren – Fashion Targets Breast Cancer
Saks – Key to the Cure, Charity: water
Sergio Rossi - Goodplanet
Swarovski - Charity: water
Tag Heuer – Green Cross International, Natural Resources Defense Council
Valentino - Francesca Rava Foundation for Haiti
Van Cleef – Breast Cancer Research Foundation
Versace – Starlight Children’s Foundation, One Foundation

Go ahead, make your mark by supporting these products and strive for purpose beyond ourselves. As consumers, we need to can put our purchasing power to use through brand philanthropy and support all brands that ‘do good.’ Collectively, we can change the face of the world one luxury purchase at a time.

Please visit makeluxurycount.com, who contributed this article to our blog, to stay up to date on the latest in brand philanthropy and the newest products that are giving back! If you’re going to make a statement, make it count.

Alexandre Birman Has Heels for a Cause

2010-08-03T16:09:00.004-04:00

Just yesterday, I was out shoe shopping trying to find mid-summer sales on great shoes. I've always spent any hard earned money on good shoes, good wine, and good hair products. All of these are a real treat and not something to be skimped on. About 'good shoes' and why I nevah-evah cut corners on cost here... because when you fee hurt, it's miserable no matter how good you look.

Not to go on about my troubles, but I have a triple "A" heel, high arch and bunions. I was once told I had a 'champagne foot. I suppose that meant investing in good shoes. So, finding a flattering and yet comfortable shoe is important. Having said this, here is my find for Summer 2010 and all for a 'Good' reason.

Alexandre Birman has a python cage heel that is attractive and comfortable. That is a double whammy in my book. Plus, 10% of each sale ($445) goes to the Art of Elysium. This is a group of artists that support and encourage others to donate their talent to help seriously ill children.

This pump is available at Bergdorf Goodman and is well worth parting with your dollars for a fabulous summer look and for kids at the same time. If that doesn't make you feel 'good' I don't know what would.

PUMA Mixes its Signature Red with Project Pink

2010-07-27T14:42:00.008-04:00

Just one day ago PRNewswire released that PUMA is partnering with WPS....

I don't know about you, I have always like the story behind PUMA and the quality of their athletic attire as a runner. But PUMA is soccer more of a brand associated with soccer than perhaps running. That is okay by me, as I think the sport of soccer has opened up many doors for young girl athletes. Furthermore, I always recommend to fitness apparel brands I work with to think about how they can leverage their professional alliances to enhance their giving back programs. For some reason, this works best for athletic brands. Why? I don't know, but it does.

Now there is even a better reason to absolutely love PUMA, they just announced their new initiative that links women's soccer with a well-deserving cause: launching this month, PUMA's Project Pink will strive to raise awareness — and funds — in support of the fight against breast cancer. In conjunction with their partnership with Women's Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. (source PRNewsire)

As stated in the PRNewswire release: "In line with the first match, PUMA's new range of Project Pink merchandise is set to debut on July 26 on shop.puma.com and at select PUMA Stores and other retail partners. It will also be sold at participating stadiums during WPS games throughout the season. Allowing soccer fans and novice athletes to show their support alongside their favorite players, PUMA's Project Pink replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be available for purchase.

In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.

PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball; PUMA is also the official supplier of PUMA WPS Fanwear. PUMA's roster of WPS athletes includes four-time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy Rodriguez, Karina LeBlanc, and Alex Scott."

For more information about Project Pink and PUMA's partnership with WPS, visit wps.pumafootball.com.

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com/
SOURCE PUMA

Read more about the parntership here: http://www.sacbee.com/2010/07/26/2915601/puma-mixes-up-its-signature-red.html#ixzz0uuV6G8RI

givingadvice Blog Nominated for 1st Bloganthropy Award

2010-07-21T12:29:00.005-04:00

Sweet! givingadvice blog is nominated for the 1st Annual Bloganthropy Award 2010. The Bloganthropy Award recognizes bloggers who use social media to support good causes. As you may know, my givingadvice blog promotes fashion, beauty, fitness, and health brands that give back and make a difference for causes around the world.

The Award is being sponsored by Child’s Play Communication and Bloganthropy, an organization that combines the power of social media with resources of corporate giving and will be presented at the "Dinner's On Us" banquet, August 5th. The banquet is being held the evening before the the annual BlogHer convention on August 6th-7th where nearly 2,000 women bloggers from across the country will flock to New York City.

“This is a trill to be recognized. It goes to show that blogging to promote brands and causes that connect for the greater good has turned out to be a good thing.”

Thank you for stopping by and taking the time to check out my business's blog. There are great finds from great brands and when you purchase them, know deep down you just helped support a cause. Wish me luck on August 5th!

Kate Spade Bangle for the Bridge Campaign Brings Women Together Across the Globe

2010-07-20T10:23:00.021-04:00

Kate Spade has partnered once again with Women to Women International on their Bridge Campaign to help promote micro-enterprises for women still recovering throughout Bosnia and Herzegovina. This private-public partnership aims to to promote sustainability by giving women in these war-torn countries a chance to rebuild their lives.

Kate Spade has been a partner in many of Women to Women International campaigns, including International Women's Day. It was this campaign for which Kate Spade New York created a the Hand in Hand bangle. The outside of the bracelet is engraved “hand in hand” and on the inside is engraved “there’s strength in numbers." Simple statements with a powerful message.

Twenty-five percent of the proceeds of each bracelet sale will be donated to help women in Bosnia, Herzegovina, and Kosovo start and manage their own microenterprises and earn a living.

Each bangle is is made of 14-karat light gold plated hardware, comes pre-boxed, and shipping is free... making this bangle the perfect gift for any mother, sister or gal pal.

Stylish Giving: Sama Limited Edition Heart of Gold "Regal" Sunglasses

2010-07-15T15:51:00.014-04:00

There I was thumbing through Town&Country magazine July Issue when I saw a pair of Sama sunglasses that were over the top special. These are not just any pair of sunglasses. This new Limited Edition Heart of Gold Regal sunglasses by Sama are so dazzling they really will cause a twinkle in your eye.

The Heart of Gold sunglasses are 24k-gold plated with a genuine purple velvet Swarovski crystal at the crest of the temple and have a delicate etching on the arms. So, if you are a sun lover and a jewelry lover, this special edition is right for you.

But here is the real special aspect of the Heart of Gold Regal edition, 100% of net profits on the sale of the sunglasses are donated to the Betty Ford Center to help treat teen and young adult drug addiction.

The Heart of Gold Regal retails at $1,587 and includes a certificate of authenticity, custom leather carrying case and a limited edition Heart of Gold microfiber lens cloth.

If this pair of sunglasses strike your fancy, you need to act quick because only there are only 35 of them in the world! And, 2 of them happen to be at Urban Optiques.

About Sama Charitable Giving:
Sama founder and designer Sheila Vance established The Sam Vance Foundation, in 1997 in memory of her, Sam, who died of an accidental heroine overdose at 19 while experimenting with the drug as a freshman at U.C.L.A. The Foundation's purpose is to prevent drug use among teens and young adults, as well as help young addicts get on the road to recovery.

Sama was way to fund The Foundation and she donates 100% of the net proceeds from Sama’s Visionnaires collection, as well as a percentage of the 1001 Nights collection and a portion of Sama Eyewear’s total annual sales to the Sam Vance Foundation.

Longines and Town&Country Seek Women Who Make a Difference

2010-07-12T18:40:00.009-04:00

Longines Swiss Watches and Town&Country magazine are proud to announce a call for nomimations for their 2010 Women Who Make a Difference Award. The Longines Women Who Make a Difference honors women who have made and extraordinary impact in children's lives through a charitable organization.

Winners receive a trip to New York City, an awards dinner in their honor with tennis legend Stefanie Graf and Pamela Fiori, Editor at Large of Town&Country magazine. They will be featured in a four-page special section in Town&Country's February 2011 "Wonder Women" issue.

The winners are chosen by a panel of judges from Longines and Town&Country. The Women Who Make a Difference Awards were inspired by Longines Ambassador of Elegance Stefanie Graf because she is a woman who makes a difference every day in children's lives through her organization Children for Tomorrow.

To nominate someone you know, visit the link below.

http://www.townandcountrytravelmag.com/travel-tips/expert-advice/longines-award

Look Good, Feel Good & Do Good!

2010-07-08T20:48:00.008-04:00

If I have a choice among beauty products, I will always select the one that is not only best but is also cause-minded. If you are going to spend money on looking good and feeling good, you might as well DO GOOD at the same time. That is what I call a Triple Bottom Line. A bit of stretch from CSR but hey, I am a woman and only spend my hard earned dollars on things that make me feel fabulous.

Here are few summer finds bound to not only make you feel fabulous, but your purchase goes to support good causes. Killing two birds with one stone is a smart way to making this world a better place.

Chantecaille Les Dauphins Eyeshadow Palette - 5% of the proceeds benefit Italy's Tethys Research Institute, which supports marine conservation.

CoverGirl Clean Makeup - CoverGirl is providing fresh water through the Children's Safe Drinking Water Program. I have a previous blogpost on this campaign which is really wonderful.

MAC Viva Glam Tinted Lipstick & Lipgloss - every penny raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS. MAC is my favorite beauty product line. I only buy MAC or CoverGirl.

"Rock The Cure" Lip Gloss - All profits support City of Hope, cancer treatment center in Los Angeles.

Philosophy 'Inner Grace' Charity Shower Gel - 100% of Philosophy's gross profit from the sale of inner grace support the Christopher and Dana Reeve Foundation.

Enjoy this summer looking good, feeling good and doing good in the midst of it all.

Straw Hats and the Skin Cancer Foundation

2010-07-06T20:10:00.008-04:00

Call it a Southern thing, but I l-o-v-e a wide-brimmed stylish straw hat. I love straw hats so much, I even have one displayed in the back window of my car. It speaks style and my Southern-ise way. Besides that, it protects my fair skin. As a natural red-head, my face desperately needs protection from the sun. There is no tan working for me. As a youth I wore that white gunk that miner's wore in the coal mines in Pittsburgh. I desired coco butter for a ravish tan but all I got was more freckles.

Which leads me to my new find. Each summer I get a brand new straw hat that I brim with a fancy ribbon.

So, this year, swimsuit designer Brette Sandler designed an over-sized straw hat for Hat Attack. Brette's limited-edition UV protective beach hat is designed to raise awareness about sun exposure, skin cancer and support the Foundation.

Twenty-five percent of each sale goes to the Skin Cancer Foundation. Brette Sandler for Hat Attack retails for $95 and is available Brettesandler.com.

Tommy Hilfiger Introduces Long-Term Campaign to Support Elimination of Extreme Poverty

2010-06-25T12:46:00.000-04:00

JUST RELEASED ~

NEW YORK, June 23 — /PRNewswire/ -- The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, today formally launched a five-year campaign through the Tommy Hilfiger Corporate Foundation to support Millennium Promise, the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals (MDG) to halve extreme poverty by 2015. In his role as a MDG Global Leader, Mr. Tommy Hilfiger will engage and encourage corporate leaders and consumers to join him in the movement to end extreme poverty. Read more: http://www.centredaily.com/2010/06/23/2056803/tommy-hilfiger-named-millennium.html#ixzz0rsq3KPaj

Get Fit with Celebrity Trainer Tracy Anderson and Make a Difference for the Gulf

2010-06-24T11:58:00.009-04:00

Tracy Anderson, celebrity fitness trainer to the stars is ready to get you fit while supporting the disaster in the Gulf. Tracy list of Hollywood bodies she's been known to sculpt include Gisele Bundchen, Gwyneth Paltrow, Kristin Davis, Shakira, Courtney Cox, Jennifer Anderson and Kate Hudson.

Now, it's your turn. Tracy is helping a noble cause, the Disaster in the Gulf Relief Fund via Charity Buzz, to help in the aftermath of the oil spill. The personal training session with Tracy include, "1 consultation and 3 sessions of training with Tracy personally plus a set of DVD's signed by Tracy Anderson & Gwyneth Paltrow. This would take place in New York at the Tracy Anderson Method Tribecca Studio. Sessions are 90 minutes long."

Auction ends July 7, 2010. Click the link to CharityBuzz to place your bid.

Win a Workout with Tracy Anderson, Support the Gulf

Donna Distefano Designs Makes A Difference

2010-06-22T21:23:00.012-04:00

Like Donna Distefano says, "Wear something beautiful while doing something good." I second that. If you are going to look good, you might was well make a statement and make it count. Donna Distefano is no new comer to giving back through her jewelry design. Dedicated to four charities, you can see her passion for design is inextricably linked for her passion for making a difference. And I would delight in upleveling her giving to uplevel her brand.

I see possibilities all around for designers to connect their brand with a cause and put forth stellar giving programs that really make an impact for both the designer brand and charities. It is absolutely my most delicious client projects. And anything that brings joy to the world has to be good. Let's just say we are creating GOOD by doing GOOD.

Here is a bit about Ms. Distefano and how she is supporting causes through her design collections:

"Donna Distefano Ltd was founded in 1994 in New York City. Donna's original designs are hand-wrought in her Chelsea Atelier and are highly sought after by the top names in entertainment, music, and sports. Distefano creates opulent treasures by perfectly blending her classical design sensibilities with extraordinary sophistication. She combines beautiful recycled Harmony® metals with fair trade gems and conflict free diamonds to create an unforgettable, inherently glamorous story told by the hands of a true goldsmith."I create jewelry that is a bridge from the past to the present to the future. I enjoy knowing there is usually symbolic meaning to its owner, that it may stire motions, and perhaps live on for many generations. Terra Incantata is ourenchanted earth, a place that provides us with precious metals and rare gemstones of intoxicating beauty. It is essential that while enjoying the gifts of nature in my craft, I must also do so while being environmentally and socially responsible.” (Source: OneKidOneWorld)

Lancome Paris Turns 75!

2010-06-22T13:53:00.011-04:00

Lancome Paris Turns 75! As it states on the Lancôme website “Armand Petitjean, perfumer and cosmetician, devoted his life to his dream of giving women the most beautiful things possible. For them, he created Lancôme. He selected the rose, surrounded himself with the best researchers and began an exemplary adventure onto the realm of passion.” What a positively romantic start to what was to become an internationally successful cosmetics company! This company was purchased and is owned by L’Oreal since 1964.

The name “Lancôme” was inspired by the ruins of a castle called Le Château de Lancosme. The use of the rose was inspired by the wild roses in the area of the castle, symbolized by the company’s single golden rose.

FRAGRANCE

The start of the brand began with five fragrances launched in 1935. Armand Petitjean had a great teacher, he was a student of François Coty, the “father of luxury perfumes.” The bottles were nearly all created by a great artist, Georges Delhomme, now collectors’ items.

SKINCARE

Immediately successful, the Lancôme skincare line NUTRIX was made in 1936 with its nourishing and regenerative formula nearly the same today. in 1955, the line Océane launched, a line, an ultra-pure enriched with algae seaweed and trace elements. The success of these innovations owes much to the word of mouth from the “techniciennes”, women who graduated from the Lancôme school and took the brand’s message globally.

MAKEUP

Lancome makeup is created with a sensual love for women. They produce delicious lipsticks, like the ‘Rose de France’, the first pink-red lipstick, made scented with the Bulgarian rose. The powders are scented, the lipstick cases are jeweled and the makeup cases, ornate works of art.

THE LANCÔME ROSE EXISTS!

Armand Petitjean, the Lancôme founder, himself had a passion for roses. He grew them in his rose garden just outside of Paris, in Ville d’Avray. So, it’s no surprise that he used the rose as the symbol for his cosmetics company. it states on the Lancôme website, “A real Lancôme rose actually exists! Created by Delbard in 1973, it is a gorgeous, pale fuchsia rose with a very long, cylinder-shaped bud. Its petals – between 35 and 40 – are thick and shiny. The Lancôme rose is a very robust rose that, according to Delbard, takes after its parents. Its father – a rosebush nicknamed “the Oak Tree” for its extreme sturdiness – produced magenta red roses. Its mother produced roses that were nearly mauve in colour. This is how the rare and vibrant rose known as the Lancôme rose, came to be. To get your own Lancôme rose, write to: Delbard – 16, Quai de la Mégisserie – 75038 PARIS CEDEX 01 Telephone : +33 (0)1.44.88.80.20.”
Reprinted with permission: Angela Tunner

PHILANTHROPY

The Lauder Family is very philanthropic. Among their philanthropic foundations are:
The Lauder Foundation
The Leonard and Evelyn Lauder Foundation
The Ronald S. Lauder Foundation
Breast Cancer Research Fund

Shoe that Saves Kids Lives

2010-06-16T20:14:00.004-04:00

I l-o-v-e espadrilles. They are the ultimate summer shoe for any any woman or young girl. Simple, easy and colorful. And if you purchase a pair like this before July 18th, you also support a child in Iraq. I ask you to swap out a pair of crocs or sandals for this and you can feel good about wearing it. Imagine the story you can share when someone says, "What a cute pair of shoes!"

This hand-made pair of shoes is a local solution to one of Iraq's most frustrating problems. Your purchase will send a little girl to lifesaving heart surgery and reward local shoe makers by putting food on their table and paying for their kids to go to school. This is our first feminine shoe and we're looking to reward faithful fans & early adopters with insider opportunities & priority prices.

Pre-orders end at 11:59 p.m., Friday, July 18th. Buy Shoes. Save Lives.

Mary J. Blige Collaborates for Charity Fashion Line

2010-06-14T17:06:00.006-04:00

If you are not yet a follower of @FFAWN, it is a must! Just what is FFAWN? It is the Foundation for the Advancement of Women Now, Inc. founded by Mary J. Blige and Steve Stoute.
I admire MJB, not just for her music and sense of style (or that she has family ties to Savannah), but because she she knows just how to use her good fortune for the greater good.

Just yesterday, this newsworthy story was released and of course it captured my attention because it had to do with FFAWN, fashion and charity. It is like three good things rolled into one and I had to share. Below is the press release from Boombox.com (06-14-2010).

"Mary J. Blige will join forces with her fashion designer friend Catherine Malandrino on June 15 for a charity fashion show at New York City's Museum of Modern Art. The duo will unveil their charity t-shirt line along with a collection of stylish tops, dresses and leather jackets. If you're looking to attend a ticket will run you $1,000, but it's all for a good cause. Blige and Malandrino are hoping to raise enough funds to send 30 graduates from the Bronx-based Women's Academy of Excellence to college, a group of women who are part of Blige's FFAWN (Foundation for the Achievement of Women Now) support program. For those who can't attend, the show's presenter Elle magazine will have it available for viewing on June 16 via their website, Elle.com. It will also be highlighted in the magazine's July music issue.Last year, Mary J. Blige and Catherine Maldarino teamed up for custom-line of hand-painted t-shirts to benefit FFAWN. The line, designed by Maldarino, was created to reflect Blige's musical influences. It sold out at Bloomingdale's and included a t-shirt that sold for $300 and a studded leather jacket for $3,000."

Mary J. Blige Collaborates for Charity Fashion Line

Fashion Designers Who Give Back

2010-06-11T18:39:00.009-04:00

It is quite a time for retail and even the runway, but there's one thing that never goes out of style: giving back. This year, fashion designers have really up-ed giving and all with style.

Marie Claire magazine highlights 15 designers who don't just make our world look more beautiful, they make it better. Here they are:

Ralph Lauren: The Pink Pony Fund and The Ralph Lauren Center for Cancer Care and Prevention

Donnatella Versace: Versace One Foundation

Kenneth Cole: amfAR

Patrick Robinson: P.A.C.E. (Personal Advancement, Career Enhancement)

Michael Kors: Breast Cancer Research Foundation

Oscar de La Renta: New Yorkers for Children

Angela Missoni: Orphan Aid Africa

James Ferragamo: GlobalGiving

Frida Giannini: UNICEF

DIANE VON FURSTENBERG: Vital Choices

Christopher Bailey: The Burberry Foundation

Donna Karan: The Urban Zen Foundation

ALESSANDRO BENETTON: Africa Works

Nicola Bulgari: Save the Children

Giorgio Armani: Project (RED)

See the short video here.

How One Woman is Using World Cup to Help South African Children

2010-06-10T15:49:00.003-04:00

Alethea Gold, a children's fashion stylist, has been traveling South Africa in the weeks approaching the 2010 FIFA World Cup. Ms. Gold is documenting the country's children and their love of soccer. The sport has become a positive force in the children's lives, keeping them off the street and away from negative influences.

The book Gold is producing will raise money for MaAfrika Tikkun, a nonprofit supported by Nelson Mandela, that aids South Africa's vulnerable children and orphans.

Watch the amazing video about this story here.

Oscar de La Renta Auctions Couture for Charity

2010-06-04T16:26:00.003-04:00

Oscar de La Renta has been one of my favorite fashion designers of all time and he is donating an incredible fashion experience to benefit The Black Alumni of Pratt.

As one of the world’s leading fashion designers, Oscar de La Renta has been the winner of nearly every fashion award imaginable, and revered for his lifetime achievement. His fashion is adorned by celebrities, socialites and world leaders.

Oscar de la Renta is auctioning two front row ticket to his Spring 2011 Fashion Show to benefit The Black Alumni of Pratt. And he’ll meet the winner back stage and give them one of the dresses from the 2011 spring collection.

To bid on this fabulous expereince click this link to Charity Buzz. http://www.charitybuzz.com/categories/3/catalog_items/210602

Make an Impact without Breaking the Bank

2010-06-02T15:38:00.008-04:00

There is a little something I need to fess up to, I will be communicating more this month to you and here is why…as a professional fundraiser for over fifteen years and chairing many charity walks and special events that have raised a loooot of money, it seems that today more than just a few years ago, it is increasingly more difficult for nonprofits to raise money. The fact is donorship is down, it’s not tanked, but it is down. This has forced organizations to tighten up and cut where they can. I've seen staffed laid off, programs cut and a reorganization or charities.

On the for-profit side, I see and hear the budget crunch small businesses are facing and that said there is just not a lot of wiggle-room to make donations. But here is the beauty out of all this chaos, small businesses and solo-entrepreneurs like you, can actually make sizable contributions and you don’t have to break the bank. Really!

If you are a small business or solo-entrepreneur committed to supporting a cause, helping out a charity or making a difference your own community, I really don’t want you to miss my upcoming complimentary call (and this is what I will be letting you know more about over the next couple of weeks):

********
"Discovering Your Signature Way to Support a Cause that Creates Marketing, Meaning and Mega Impact!" The call is set for Thursday, June 17, 2010 at 1:00pm EST.
Read more and reserve your spot here
********

On this teleseminar you will learn:

• The myths that keep your cause commitment in stuckville

• What makes ‘what you stand for’ special and why you must express it for your business, your customers and the world

• Why your commitment to a cause is the only place to powerfully market and build your brand

• The key ingredient to stand out in a big way and celebrate your Cause Signature success and more....

So, if you want to take a stand for something in this world and make a difference, I hope you can join me on the call. You can get the call details here.

The Lazarus Effect Campaign

2010-05-27T14:23:00.002-04:00

Watch Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common & so many more friends of (RED) show the power of what 40 cents can buy.

The Lazarus Effect Campaign: 40 cents = 2 lifesaving pills

Time to Give

2010-05-19T16:00:00.007-04:00

What do Kristen Chenoweth, Jane Krakowski and Cyndi Lauper have in common? "Time to Give." Now, I don't mean time in the sense as if they have spare time to volunteer. I am referring to this month's Audemars Piguet signature fundraiser, "Celebrity Watch Auction."

Audemars Piguet, the worlds oldest Haute Horlogerie watchmaker is celebrating its 57th year since the opening of its boutique and partnership with the Tony Awards all in a NYC style way. They have invited 27 celebrities to autograph a Audemars Piguet watch which will be auctioned for charity. The proceeds benefit Broadway Cares/Equity Fights AIDS.

I personally love the Cynthia Nixon watch!

The auction ends May 24th. There is still time to get your favorite celebrity autographed Audemars Piguet and help a cause at the same time. Click the link below to see all the star studded watches.

http://www.charitybuzz.com/auctions/AudemarsPiguet/catalog_items

Small Businesses Give Big book and more

2010-05-03T11:50:00.012-04:00

I know that Spring is on your mind right now and here is why it's on mine...

It' been one full year that my book, Small Businesses Give Big, has been out. And I am happy to say that twenty-percent of each book sale has gone to support a cause near and dear to my heart. More on that in a second.

To celebrate my book's one-year anniversary, I am having a special sale and taking nearly 50% of the book's regular price. The sale begins today and ends Friday, May 7, 2010. This is my gift to you, to thank you for being a loyal givingadvice blog reader.

In this book you will learn why charitable giving is a powerful business strategy to build your business, create connections with clients and customers, and champion a cause all at the same time. You will read:

* the creative and unique giving back stories of other small business owners and solo- entrepreneurs
* the value and impact giving has had for their business, them and their
community
* my 5 success strategies to build your business giving program
* ways to give besides just writing a check, and more...

Twenty-percent of each book goes to support the Little Red Wagon Foundation (LRWF). The LRWF is a nonprofit started by a 12 year old boy, Zach Bonner. With full support of his mother, Zach is currently walking from Tampa, FL to Los Angeles, CA to raise awareness about homeless youth under the age of 18. YES! It is hard to believe there is about 1.3 million kids without a home. Zach is walking across Texas as I write. You can follow him on Twitter @Zach_Bonner.

If you haven't picked up your copy, this is the week to do it, because as of Saturday, May 8, 2010 it will only be available on Amazon.

To purchase your copy of my book, Small Businesses Give Big: Why charitable giving is a great business strategy click here.

Thanks! Zach and I both appreciate it.

Step Up, Step Out and Lend a Hand

2010-04-27T11:46:00.008-04:00

Last week was National Volunteer Week. I hope you had an opportunity to do something, even if it was a little something. Volunteerism seems to be gaining more media attention these days. Perhaps some of the attention is driven by President Obama's volunteer initiative, United We Serve and perhaps the onset of the Pepsi Refresh Project or American Express' Members Project or Disney's Give a Day-Get a Day program has sparked the interest. Either way, it's a good thing.

For businesses, volunteering is usually the third preference among ways to give back. The first is donating cash by writing a check, second seems to be cause marketing, and then volunteering. A volunteer program should be in your mix of giving back for several reasons. It engages your team and is a business-wide effort, it offers you the opportunity to contribute when there are cash flow down cycles, and it puts a face to your business in the community. In addition, there are great benefits to the community, your business and team by volunteering. Here are a few:

Benefits to the Community/Cause:

New access to resources
Low cost solution to addressing needs
Builds better business-nonprofit partnerships

Benefits to the Business:

Enhanced image of a caring and committed company
Networking opportunities
Positive effect on employees

Setting up a volunteer program doesn't have to be hard. Keep it simple and enjoy the planning process of creating a caring business, a business that conveys "Hey, this is what we are committed to helping and being a part of the solution to a social problem."

Here is an article I was interviewed for Get What You Give: getting your employees involved in volunteer programs . In this article, I gave a few tips for getting a volunteer program up and running.

Listen, there is a lot of information out there on how to set up a business volunteer program. I am all about having it foster a spirit of camaraderie and community. Your volunteer program should absolutely look and be different than another business's program. How you do it, why you do it, what you decide to serve through your time is a part of the planning process which sets you apart and creates meaningful connections.

Botox Cosmetic~Expression of Kindness Campaign

2010-04-20T13:45:00.021-04:00

Just the other day, I had a friend and colleague, Diane Conklin of Complete Marketing Systems send me an email. She ran across an article on Allergan, the maker of Botox Cosmetics, launching a cause campaign and thought of me. Thanks Di~

One of the industries I enjoy working with is the health industry and I must say that Allergan's new cause campaign, Expression of Kindness Campaign, is a light-hearted, well aligned, and an easy campaign for clients to be a part of. Plus, it is donating a sizable sum of moola for charities of choice.

The company is encouraging consumers to post Acts of Kindness stories along with their profile, on their website, all in an effort to aid three selected charities of choice. In addition, Botox Cosmetic paired participating female celebrities with each of the charities. Not too bad of a advertisement either as each of these women, Didiayer Snyder, Vanessa Williams and Vicki Iovine, Virginia Madsen and Nadia Comaneci all look really fabulous. Each of the charities are also supported by these accomplished women who themselves are inspiring the world with their kindness. The three charities are:

Children’s Action Network is raising the awareness of children’s issues and helps find homes for foster children in the United States who are waiting for an adoptive family.

Make It Right builds storm-resistant, green and affordable homes for working families who lost everything to Hurricane Katrina.

Dress for Success® has helped more than 500,000 disadvantaged women look their best for job interviews and employment through donated professional attire and accessories.

This campaign simply asks individuals to complete their profile and write about kind acts of their own. For every consumer who creates a profile, Allergan will donate $25 to one of the three charities of your choice.. The goal of campaign is to donate a total sum of $250,000. Not too shabby in change there!

Jamah: Handbags & Cause Combined

2010-04-14T12:48:00.014-04:00

Just this morning, Jamah Handbags ran through my mind. My thoughts were on spring and that it is time for a new spring handbag. I have four categories for handbags: Winter, Spring, Summer and Fall. I have one for each season and change each one out as a season ends and another begins.

Jamah designs some of the most lovely handbags I've seen. More important is the story and meaning of the name Jamah. I first heard of Jamah and the owner, Nancy Gale through Ali Brown. Ali has been a tremendous mentor to thousands of women entrepreneurs over the past decade, a good friend of Ali, and givingadvice is happy to say that Ali International, LLC hired us for a special project. Ali Brown is not only a self-made multi-millionaire but she is a generous entrepreneur as well. She now has a Jamah bag named after her ~ the Ali pictured here.

I then had the pleasure to speak with and meet Nancy Gale. A (very) tall, talented and personable woman. While her passion is designing luxurious handbags, Nancy also has a deep passion about inspiring young adults to tap into their creativity, respect for self, and supporting products made in the USA. All a healthy dose of challenging students to dream bigger and discover their inner talents.

To carry our this vision, Nancy created her In True Fashion program. In True Fashion is a part of the Network for Teaching Entrepreneurship - LA Chapter, a 501(c)(3) non-profit organization.

To read more about In True Fashion and support this program, visit their website. Meanwhile, here is a blurb.

In True Fashion builds self-esteem and work ethics in American youth through hands-on participation and promote the value of products “Made in the USA.” They implement a unique method that raises self-esteem in high school students through a hands-on participation that results in finished products and healthy competition.

"High school students will explore their creativity through the In True Fashion apprenticeship program, which includes workshops with expert mentors, factory time and business planning. They will learn what it takes to run every aspect of a business.

Spearheaded by JAMAH, the journey takes teams of students from JAMAH product inception to financing to marketing, with their hard work culminating in finished bags that will be exposed to the nation. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause and commerce, a portion of the proceeds are designated to NFTE. .... In True Fashion preserves and honors American craftsmanship. The personal empowerment gained from the In True Fashion experience and the appreciation for products that are made in the USA will positively affect generations to come."

So, if you are looking for a fabulous new handbag or if you believe in the mission of In True Fashion, visit their website and tell Nancy I sent you.

Connecting Your Business Giving Message to Market in an Authentic Way

2010-04-07T11:16:00.008-04:00

Just about this time last year, I hosted a teleseminar titled, "Connecting Your Giving Message to Market in an Authentic Way" with special guest Lisa Manyon of Write On Creative. This was the most popular teleseminar for givingadvice in 2009. And while I have shared bits and pieces with clients since then, this message is so important for businesses that I can no longer keep it a secret.

**Below is the link to listen to this teleseminar (and it's free.)**

Did you know that one of the best ways to interact with your customers and clients without selling is to share how you make a difference by supporting causes and social change? Whether you give back in a small way or big way, on this call we shared the secrets how to create a giving message that connects with your market. You can have a great cause marketing campaign or community involvement program, but without composing your giving message in a way that captures customers you may lose that connection with them.

Your business can be influenced by supporting causes and when you create a giving story that is credible and authentic it can be a driving factor in that grows your business and builds awareness about charities.

On this audio link you will hear Lisa and I share:

* How to connect with customers on their terms
* POWER points to ask yourself before you start writing
* Why what you say is as important as how you say it
* Shortcuts to copy success
* Crafting copy that compels your customers to act
* Why credibility and authenticity count

Here is the link to our teleseminar: http://tinyurl.com/yhljllj

Esprit 'Love it and Leave it' campaign for Charity

2010-04-02T19:14:00.005-04:00

I have loved Esprit for years. To this day, I still own a pair of Esprit beach sandals and sweaters from the 80's. Some things are just too good to ever let go of.

Esprit launched their Love it and Leave it campaign which benefits the Salvation Army - an organization helping families and individuals in need. Check out the video:

Fashion Brands Making Charity a Way to Market for Greater Good

2010-04-01T14:10:00.007-04:00

Today, I stumbled across a really good article, Charity Gives Shoe Brand Extra Shine by Christina Brinkley of the WSJ. Christina highlights Tom's Shoes, Judith Ripka and others who have been tieing their brands to charities. I love the spirit of Tom's Shoes and I love Judith Ripka jewelry as she has been very committed to the Alzheimer's Association. It's not that they set out their business with cause marketing in mind. It just evolved out of a passion and commitment to raise awareness and funds for charity.

I find that the newer or smaller fashion and beauty companies don't quite feel they are "at the point" to do anything charitable oriented like bigger brands. One shoe designer said to me that one day they hope to be and to emulate Tom's Shoes. What is great about this is the designer is already socially minded and feels it's important to make a difference. On the other side is the notion that they feel like they need to be in 'some place of success' to give back. Well, success is relative and once you arrived a 'the place' there will always be another level of success they'll desire to achieve.

The beauty of cause marketing is that it is not a donation! That's right. No check writing for the sake of helping out. Well, not exactly. Cause marketing offers different types of campaigns for fashion companies. One of them is a percentage of sales going to a cause. So, ideally that percentage can be 5% or $5 of an item sold. In addition, campaigns do not go on forever. You can run one for 1 week or 1 month.

Nothing thrills me more than to work with entrepreneurs in the fashion and beauty industry. They are true creatives, risk-takers and passionate. If people are buying your product anyway, why not take a week or 1 month to make the purchase matter. Consumers l-o-v-e knowing their purchase is connected to a cause.

You can catch Christina's article here and read more about why cause marketing is appealing to consumers and how it is benefiting the companies and the causes they give to.

Catwalk for Kids: Fashion, Celebrities + Philanthropy

2010-03-19T15:17:00.022-04:00

Yesterday, I had the pleasure of attending the 2nd Annual CATWALK for Kids event in Charleston, SC and meeting Mary Norton, the founder of this benefit event. It was a spectacular event and raised over $200,000 to support MUSC Children's Hospital Pediatric Oncology Center. With more than 300 people, sponsors like Swarovski, Wayne Newton, and celebrities who autographed their distinct handbag and other items (some that auctioned as high as $40,000), wine, champagne, award winning Chef McKee catering, and to-die-for drawing gifts, plus so much more, it was a over the top a faaabulous event!

Catwalk for Kids™ benefit luncheon enters its second year for MUSC Children’s Hospital after a sell out success for its inaugural event last year! This year’s event will be hosted by charity founder Mary Norton, presented by Charleston Fashion Week, with runway show by Carmen Marc Valvo sponsored by Saks Fifth Avenue, entertainment by Edwin McCain and an extraordinary lunch provided by Oak Steakhouse prepared by celebrity Chef Brett McKee. There will be a raffle of exciting items, topped off by a live auction of one-of-kind handbags made by Carrie Underwood, Taylor Swift, Stephen Colbert, Kristin Stewart, Amanda Peet, Gabrielle Union, Darius Rucker and the amazing children of “Catwalk for Kids™” brings the fashion and entertainment worlds to Children’s Hospitals nationwide. This is done by designers and entertainers doing “hands-on” creative fashion or entertainment projects with the in-hospital patients as well as by holding “Catwalk for Kids™” fundraisers. This enables fashion designers, entertainers, patients and their families to celebrate creativity and collaborate together.

The fundraiser consists of a luncheon with a live fashion show, an entertainment portion, shared stories from patients past and present and topped off with auction items, including some of the creative collaborations made during the “hands-on” hospital visit. Funds are donated to areas of specified need within the hospital.

“Catwalk for Kids™” inaugural year was in 2009 at Charleston Fashion Week, with Wayne Newton and sold out two weeks before the event during the worst economic period since the Great Depression. “Catwalk for Kids™” was founded by red carpet accessories designer, Mary Norton. MUSC Children’s Hospital is the beneficiary of the “Catwalk for Kids™” in Charleston.

You can view last year's benefit event here.

About MUSC Children’s Hospital:

Until fairly recently – 1987, to be exact – children in South Carolina who had serious illnesses such as cystic fibrosis and heart disease often had to leave the state in order to receive proper treatment. For the child, this usually meant long stays far away from the comforts of home and lots of time spent in an unfamiliar, sometimes frightening environment. From the parent’s perspective, it meant putting everything in your life on hold while you did everything you could to make your child well again.

That was before the Medical University built its Children’s Hospital. Today, MUSC Children’s Hospital is the number one children’s hospital in the Southeast and one of the 28 best in the country, based on a recent ranking by Child magazine. No child, rich or poor, is denied the finest care available. Many are facing serious, chronic, congenital or life-threatening conditions yet, thanks to the Children’s Hospital, they are able to hope for a brighter tomorrow. The best part is, they don’t have to leave home to receive this high level of care.

Good Cause to Wear Elizabeth Arden's Anniverary Lipstick

2010-03-10T15:57:00.000-05:00

To commenorate 100 years in the beauty industry, Elizabeth Arden is celebrating with the launch of the new Limited Edition Anniversary Lipstick, Red Door Red.

I love when beauty companies create beautiful products that benefit causes. Red Door Red, a universally flattering, sheer red lipstick, packaged in a luxurious gold case reminiscent of the glamour and drama of the 1940s, is meant to represent strength and femininity is also benefiting a good cause. Elizabeth Arden will also donate all of the proceeds from the lipstick to Look Good … Feel Better®. This organization helps to improve the self-image, appearance and quality of life for people undergoing cancer treatments by teaching beauty techniques, which help them to cope with the beauty-related consequences of cancer and boost their self-confidence.

When you purchase the Elizabeth Arden Limited Edition Anniversary, Red Door Red Lipstick, you’ll take part in celebrating Elizabeth Arden's 100 years of beauty and you’ll be helping women to look good, feel better and enjoy life.- and that's a beautiful thing!

Brooks Raises Money for Breast Cancer Research

2010-03-04T17:02:00.006-05:00

I am a fan of Brooks, even more so as Moving Comfort is on board with them. Brooks has always been charitable minded and have a wonderful giving program called Run B'cause which encourages people to run and get active to promote healthy living.

Just last year Brooks launched their Brooks for Her collection (BFH) to help support the fight against breast cancer. For each BFH piece purchased from March through December of 2009, Brooks donated 6.25% of the suggested retail price to three organizations that research and support those affected by breast cancer: The Young Survival Coalition, Making Memories Breast Cancer Foundation, and Fred Hutchinson Cancer Research Center, earmarked for breast cancer research. Nearly $27,000 was distributed to these three charities - and the campaign continues through 2010!

The BFH program works like this... "Brooks will donate 6.25% of the retail price for each Brooks For Her item sold from January 1, 2010, to December 31, 2010, to preselected charities that support breast cancer research, awareness, and support. Consumers will vote for which charity they’d like to receive donation."

The BFH 2010 Program begins on March 2nd and runs through December 31st. This is great! No excuses as the program runs for nearly a year giving any loyal Brook customer to be a part of giving back and making a difference to this important cause. Plus, you can run and look pretty in pink at the same time.

(Disclosure: Moving Comfort is a brand of Brooks Running and a client of givingadvice)

Stunning Jewelry with a Compelling Purpose

2010-03-02T14:29:00.000-05:00

Sarah’s Hope™ designs jewelry with a compelling purpose in mind. It has a special place for women and the struggle that many of them face when trying to overcome poverty. "There are women all over the world who are driven, talented and determined, who just need some help getting their dreams off the ground."

Sarah Hope creative pieces are dedicated and named after a woman entrepreneur in a developing country who has an entrepreneurial dream. Sarah sets out to contribute 10% of our net profits to fund business MICROLOANS to women entrepreneurs. "In partnership with MEDA, (Mennonite Economic Development Associates), women entrepreneurs receive microloans up to $1,250 dollar to establish and grow thriving businesses. Each of our designs is dedicated to, and named after, a microloan recipient who is moving her life away from poverty and toward prosperity with the support of Sarah's Hope. Sarah’s Hope™ Jewelry was begun to fund small business microloans that start at $50. MEDA (Mennonite Economic Development Associates) distributes these loans that are designed to give women living in impoverished situations a fair chance at supporting themselves and their families." (source: SarahHope)

Sarah Hope Jewelry elevates their cause campaign to an individualized and inspirational level, by sharing the story of each woman, naming each selective piece of jewelry with her name, and assisting them through . This is an excellent way to engage customers of Sarah Jewelry into the lives of each women and it is very compelling. It bridges the gap between the 'what' the percentage of profits goes to 'who' it goes to.

Athena Cosmetics Embraces Philanthropy as a Way of Business

2010-02-23T15:46:00.008-05:00

I get 'tickled pink' when I come across a story of a business that embraces giving in every aspect of the company. It is one thing to give a percentage of profits to causes and it is another to do that, plus give time, energy and other financial resources to a cause. And when customers, employees and staff are involved in the efforts, it is clear to see just what the company believes in, stands for, and is committed to solving in this world. These are the companies worth sharing with our givingadvice community followers.

So, today's blog highlights an extraordinary cosmetic company, Athena Cosmetics, Inc. The beauty (pun is intended) of this cosmetic company lies in the story about how Revitalash® started and the authentic expression about what they are committed to, hands down.

Athena Cosmetics created a line of beauty products to enhance a woman's natural beauty. One of them is the Revitalash® Eyelash Conditioner. It is a unique eyelash conditioner that will help you achieve the natural beauty of Longer, Thicker, Fuller looking eyelashes. Every woman would love this, me included. Revitalash® Eyelash Conditioner was developed by Dr. Michael Brinkenhoff as a special gift for his wife, Gayle, while she was recovering from breast cancer. It was the treatment that left her eyelashes sparse and thin. After research with his team of highly specialized scientist, they formulated the conditioner to help women, especially those undergoing chemotherapy, achieve having fuller eyelashes. It seems like such a simple thing, to want fuller eyelashes. But, every woman knows that when you have fuller eyelashes, you feel and look better. Face it, advertisements and commercials about fuller, thicker, voluminous lashes work and so does Revitalash®.

In his own words, from their website, Dr. Michael Brinkenhoff says, “Often we feel helpless when someone we love is suffering. I am very fortunate, in my own small way, to have been able to help Gayle through her recovery. Watching her be excited about her beautiful looking eyelashes has been a real joy.”

It is so evident in Athena Cosmetics' story their commitment to breast cancer research and education initiatives. It is this focus, the connection of their giving message to market in an authentic way that is compelling and makes you just want to buy their products and tell your girlfriends about them too.

"Athena Cosmetics, Inc. is proud and honored to devote time, energy and resources to the goal of fighting breast cancer both by public education programs and by the contribution of time, energy and financial resources to the ultimate goal of finding a cure for this epidemic disease...."

What Do Pancakes & Children's Miracle Network Have in Common?

2010-02-22T20:28:00.011-05:00

YUMMY! I love breakfast and could eat breakfast food at all three meals. My favorite is buttermilk pancakes smothered with real butter and maple syrup. And if you are a pancake lover too, then don't forget February 23rd is National Pancake Day.

Here is a good reason why you should head on over to your local IHOP for a stack of flapjacks too. In celebration of National Pancake Day, IHOP will give you a free stack of 3 pancakes and all they ask is that you make a donation to children's hospitals through Children's Miracle Network.

Like IHOP's slogan, "Come Hungry. Leave Happy" and Feel Good about Contributing to Children.

Where Athletic Apparel Meets Performance Meets Philanthropy

2010-02-18T19:00:00.012-05:00

I admit it, I am a competitive athlete. Make no bones about it. I can be sweet and nice and open to collaborative efforts in business, but when on the racing line, I am a tiger. I thirst and crave winning in athletic performances. I don't apologize for it either. I even got ticked at an athletic director for paying women athletes less than male counterparts for the same race back in the 1990's. "Equal pay for equal sweat." That is my motto.

I love watching the Olympics. There was even a point and time in my life where team mates thought I would have been there for running. But no point hashing times gone by. Some of my team mates have like, Kim Gallagher , a 2 time Olympian and medaler in the 800m run in 84' and 88'. RIP Kim.

The time is today. And, I am loving what some athletic apparel companies are doing for causes. First and foremost is a shout out to Moving Comfort for their Support Your Girls Campaign. Full Discloser as they were a client of mine.

Another is DEKA Athletics, in Atlanta, GA who carries athletic and footwear, as they announce that Alp-n-Rocks, a ski athletic apparel company has launched a fabulous cause marketing campaign. They recently spear-headed a scholarship program. Here is what Alp-n-Rocks is doing (directly from the DEKA Athletic latest blogpost):

"Born in the Swiss Alps and raised on Sunset Strip, Alp-n-Rock offers the finest in ultra-luxe t-shirts with a purpose. Alp-n-Rock draws its inspiration from the glamorous alpine resorts of Europe where fashion is as important as sport, and comfort and style go hand-in-hand. But its attitude is strictly Rock-n-Roll. Bold, sexy and just a little bit twisted, Alp-n-Rock redefines luxury: live life on your own terms, feel connected and create change. Along with being ultra fashionable, Alp-n-Rock donates 10% of profits to Room to Read to fund girls' scholarships in developing countries around the world, giving girls the lifelong gift of education.Ski Magazine showcased an Alp-n-Rock reversible, long sleeved top in its most recent issue. The versatility, fashion, and comfort offered from these organic cotton tops are what has consumers coming back for more! DEKA carries a collection of the original designs for men and women; give back & feel good about getting your new "go to" Alp-n-Rock top for the winter!"

So! There you go. Ski in fashion and be it with a philanthropic twist... We love Alp-n-Rock! Rock On! Run on or ski on.... whatever motivates you to get moving. Just know that giving back can motivate you run a few more miles or run a few more slopes, no matter your sport. It's all for the love of sports, competition and having the heart to give back.

Oh... Even if you are skiing slow... If you are wearing Alp-n-Rock, at least you're looking good!

Maggie~
a.k.a. "Mid-pack-Mag"
Get Your Miles In :)

Capitalizing on Cause Marketing Can Make You Winner or a Loser

2010-02-06T13:29:00.016-05:00

It's Super Bowl weekend and the game is on. Well, the game isn't until Sunday. I am referring to the cause marketing campaigns of Pepsi and Coca~Cola.

Pepsi, one of the longest and largest advertising supporters of the Super Bowl is sitting on the side-line of sort this year with advertising in a traditional way and has chosen to use its advertising dollars for a $20 million dollar cause marketing campaign the "Pepsi Refresh Project." Pepsi will make contributions to community projects through consumers votes.

Then, Coke guessing since Pepsi is sitting out, jumped on the board and is taking advantage of the opportunity through its Open Happiness theme on Facebook, giving Facebook fans an sneek peek at its upcoming Super Bowl ads. Each time a Facebook fan passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is triggered. Coke will also have two animated billboards during the Super Bowl to direct viewers to Live Positively to boost donations to the Boys & Girls Clubs and the Red Cross’s work in Haiti.

Both cause marketing campaigns are good. It's good for product lovers, the companies, the causes and those who benefit from the causes programs and services. Everyone wins.

But cause marketing can have losers as an end result. Here are some tips how to avoid having your cause marketing campaign end up with either people or causes sitting on the side-lines (not in the game) or having losers (direct loss from the campaign):

1. Don't 'Rush'. [Pun here is intended as it is Super Bowl weekend] Take time for proper planning before you execute (another pun) your cause marketing campaign. Slapping together a Point-of-Sale or Percentage-of-Sale campaign can come across sloppy and that you really are not committed to the cause.

2. A 'Blitz' can cause a Blunder. Making your campaign all about 'getting the sale' (sacking the quarterback) is not what it's about. Cause marketing will not make you rich and your tactic needs to be a balance or mix of both message, awareness, and the sale.

3. Pick the Right 'Spot' to Launch Your Campaign. Just as in football the official decides the line of scrimmage, 'spot', before the next football play, your business needs to know when throughout the year is the best time for you to launch a cause campaign. It may depend on the issues surrounding the cause and/or your business's cycle.

4. Personal Fouls will Cost You a Big Penalty. Your campaign must be on the up-and-up. It cannot be successful if you have intentions (agendas are fouls) other than making a difference. So, if your message is not authentic and clear to the customers or the campaign lacks transparency, this will cause you a big penalty in the end leaving you with no fans.

You know you have scored a 'Touchdown' when both your business and the nonprofit has reaped positive benefits from the cause campaign. It's a win when both win.

Every punt (oops, I meant pun) was intentional. I hope you find the importance through the humor.

GO SAINTS!

Sandra Bullock, Doctors without Borders and Tybee Island

2010-02-02T11:20:00.000-05:00

One of my favorite aspects of Hollywood celebrities is they are big givers. I mean really big givers and they have fun while doing it. For many stars, they have taken their name beyond the Hollywood big screen to support causes, not because they can write a check but rather when you explore their charitable giving many support the same causes and charities for years. And in addition to financial contributions, they also leverage their name, face, and voice to promote a cause's message.

Today's celebrity pic is Sandra Bullock. She happens to be one of my favorite comedian-actresses and she is a funny off-screen as she is on-screen. Sandra also has a residence on Tybee Island off of Savannah, Georgia where I live and is generous to our community.

Sandra has been really stepping off the red carpet to step up for good causes. She recently donated $1million to Doctors without Borders Emergency Operations for Haiti relief efforts to fix three of the medical facilities damaged by the earthquake. Also, the Bochic bracelet she's wearing in this photo will be auctioned for charity. 100% of the proceeds will support CharityWater and their efforts to support clean drinking water in Haiti.

Just this past week, Sandra teamed up with Coach to benefit one of her favorites charities, the Beauty Bus Foundation. Sandra has two favorite Coach bags the Madison Leather Hippie and Kristin Leather Tote. They can be yours, too, for a good cause. It makes shopping feel good, really good. Part of the proceeds from her two favorite bags,will benefit the Beauty Bus Foundation. The Beauty Bus Foundation is a nonprofit organization dedicated to enhancing the quality of life for home-bound, terminally or chronically ill patients and their primary caregivers.

Jimmy Choo's funky line for the Elton John AIDS Foundation

2010-01-28T11:27:00.005-05:00

When I find something good, something I really like, I share it. The Brand Philanthropy blog is one of them. Holly Wesselhoft blogs about luxury brands that do good with style. Since, givingadvice works with women owned, small-medium size businesses in the fitness, fashion, beauty and health industries; and professional women entrepreneurs, Holly's blog is a fabulous read. It's even better if you love luxury brands. So, if you are going to buy them, you may as well shop with those who are socially conscious and charitable minded.

Here is a how one luxury shoe brand partnered up with a celebrity to make a difference.

Jimmy Choo, the third member of the luxury shoe triumverent (Jimmy, Manolo & Christian) has joined the others in creating a line for charity. Read the story here at Brand Philanthropy blog.

3 Reasons Your Business Shouldn't Keep Your Giving a Secret

2010-01-22T20:10:00.005-05:00

A few years ago, I was interviewed by a celebrity entrepreneur on small business giving. During the interview, I was asked if businesses should share their giving with customers and the community or if they should keep it a secret. For many business owners like yourself, giving can be a very private issue. Perhaps it is rooted in humility or a deeply held personal philosophy. These are to be respected, but do not serve a greater good. Keeping your business giving a secret is a motivationally selfish and supports no one by doing it except your own personal interest.

There are a few key reasons a business should contribute their giving message. If you understand the benefits of communicating your giving, you can quickly see the positive impact is has for you, your business, the cause, and your community. This is a big reason why I wrote my book, “Small Businesses Give Big: Why charitable giving is a great business strategy.” It is the idea that sharing giving stories inspires, motivates, and relates to others in any country and any language.

As a business owner, no matter how you give or what you give, not keeping your cause a secret can, in my opinion, have as much of an impact as the check you wrote or time you spent volunteering. The larger picture for sharing your giving is about creating awareness. The first step causes must take to increase their donor pool and prospects is not about asking for donations, rather it is about building awareness about the social issue they address, and how they are an agent of change in their community and the world.

There are three key reasons to reveal your business giving. They are:

1. Social Mission. By adding a social mission to your business and sharing it, you have just taken a pro-active initiative to support your business’s core values. Your social mission communicates the social issue you and your business stands for and is committed to helping solve. The social mission is cause-centric and communicates your humanitarianism. It is different from your regular business mission. However, it is aligned with it and works parallel to it.

2. Connection. Adding your social mission message to your business’s communication can expand the breadth of your outreach and touch the hearts and emotions of others. Today more than ever, customers and causes are seeking to connect with businesses that bring meaning and movement to social issues. By sharing your giving story, new levels of connection are created for you, your business, causes, and a community. These new connections can have long-term impact supporting your business and the causes you give to.

3. Awareness. At the grassroots level, both businesses and causes need to build awareness about what they do and the difference they make to improve lives. By creating awareness, both businesses and causes strive to increase either sales or donations and build their brand trust. Yes, even nonprofits strive to build their brand trust. So, by cementing your social mission-based marketing to your communication efforts, you have increased awareness about a cause to constituents and customers who otherwise may not have known about the specific charity. A new audience has been created through sharing your altruistic intentions in an authentic way.

Perhaps the greatest reason for not keeping your cause a secret is you have added significant social value to the world. So step out and be willing to share your business’s cause.

2010. Copyright. Maggie F. Keenan, Ed.D. All rights reserved.

Clean Makeup for Clean Water

2010-01-12T12:25:00.013-05:00

I get so excited when I see a favorite brand of mine engaged in a cause marketing campaign. One of the main reasons why this is exciting is because I am a woman loyal to only a few select brands and rarely ever do I switch a brand once I find one I l-o-v-e. I have stuck to some brands for more than 25 years.

One of my favorite brands has been and still is COVERGIRL. I love everything about their makeup products from the texture to the scents to the 'real life' face colors. I just pulled out a few of the products I use and have used over the years. My favorite foundation is their FreshLook (Ivory), Cheekers blush (Brick Rose), Perfect Blend PencilCrayon (Brun*Noir), Professional mascara, LipSlicks Lip gloss(Precious) and Dark Chocolate lipstick w/ SPF15. Oh, how I love this lipstick. When I run low, I go into the drugstore, head right to the rack and pick up the product. I can get what I need with no hassles.

Now here is the best part, COVERGIRL has partnered with The Children's Safe Drinking Program and just launched their Clean Makeup for Clean Water campaign. The beauty of this campaign is that it's brilliant and simple on many levels. First, it uses the word 'clean', enhancing the brand image, product line and the cause initiative. This is symmetric and easy to remember (Clean Makeup and clean water), so both the company and cause brand image win.

Another reason this campaign is brilliant is because it directly involves their customers on two different levels. The first level of involvement asks the customer to share a video about how they give back to make a difference. This is a super idea in that viewers can learn about causes and charities, and creative ways other women give which helps build awareness and inspiration. Another level of customer involvement offers women an opportunity to win! Who doesn't like to win something. They could win either a trip to Africa that is a humanitarian effort and aligned with the campaign (sending clean water to children in developing countries) or the chance to participate in a photo shoot. Either of these two possibilities are exciting.

I give this campaign two thumbs up! It's message, brand building, cause awareness, and customer involvement and call to action rock.

About:

The Children's Safe Drinking Water Program provides clean drinking water to developing nations. Every day more than 4,000 children in developing countries die from diseases due to unsafe drinking water.

Contaminated drinking water is a major problem, especially in developing nations.
More than one billion people worldwide do not have access to safe water. Diarrhea caused by drinking contaminated water remains a leading cause of illness and death among infants and children in the developing world.
About 1.8 million children die every year due to diarrheal diseases. More children die from diarrheal illnesses like cholera and dysentery than from HIV/AIDS or malaria combined.
Beginning in 1995, P&G collaborated with the Center for Disease Control (CDC) to develop the PUR Purifier of Water, a safe drinking water system that people can easily use in their homes.
Simple, low-cost interventions at the community level can improve the quality of household water and greatly reduce the risk of diarrheal disease and death.
Simply providing safe, clean, drinkable water can significantly help reduce deadly diarrhea and other devastating diseases.

Help Starts @ Home ~ No One Should Be Cold or Hungry

2010-01-09T19:15:00.015-05:00

It all started late one evening. Lisa Manyon (Twitter handle @WriteOnCreative) and I (Twitter handle @MaggieKeenan) were being our social selves on social networks. Lisa and I have known each other for several years. We professionally have worked on projects together and we are real friends, Twitter pals and Facebook friends, too.

Lisa posted a question on Facebook that asked: “I think it would be fun to be a professional gift giver w/ an unlimited budget to delight others. What would you give & why?”

This sparked some interesting discussion and I know that Lisa and I both have a passion for giving and helping nonprofits.

Then the magic began. Lisa mentioned she was thinking about the recent Facebook craze of women posting their bra color in their social media status to support breast cancer. But what about taking action to REALLY make a difference. Lisa sent the link about the bra gig to me and I thought wow, what a cool, a very cool idea.

Lisa immediately thought about a blanket drive and then I thought about all the cold and hungry people within our own communities. We were both on the same wavelength.

I suggested we involve a young teenager, Zach Bonner ( @Zach_Bonner on Twitter). He’s a 12-year old and Founder of the

Little Red Wagon Foundation a charity organized to raise awareness and funds to help homeless children. I've been following Zach for over a year. Part of the proceeds of my book support his cause and I followed him last summer on his ATL-DC Walk.

Lisa and I are asking you to join us in supporting this new campaign and we are making it super easy for you. You can either donate your time, a blanket or some food to a charity in your community or nationally, or if you cannot donate your time or items, please consider sending Zach a donation.

Here’s how you can make it happen:

1. Post the information you’ll find below on your Facebook page, blog etc. to spread the word.

2. Take an action yourself. Select the best way to support this campaign.

3. Join our campaign on Twibbon as a supporter.

4. Then, post one of the status suggestions below in all of your social media status sections.

That’s it! So let's get started. Below is all the information you need to help out.

Here’s a suggested post you can use on your blog and to send to friends on your social networks to spread the Help Starts @ Home ~ No One Should Be Cold or Hungry.

Help Starts @ Home ~ No One Should Be Cold Or Hungry

People in your community are cold and hungry. You might not see them on the streets in your community but they are there. Or you may live in a community where it’s more than obvious (Hello, Seattle, Los Angeles, Detroit…). Maggie Keenan (@MaggieKeenan –twitter) and Lisa Manyon (@WriteOnCreative –twitter) are no strangers to giving. They’re challenging you to do the same. So, donate a blanket or food to someone who needs it. Perhaps someone you see on the street or contact your local organizations. There are Community Partnership Act programs across the country, homeless shelters and food banks, too. Or, if you cannot donate an item, donate your time to a local soup kitchen or other shelter. Let’s make a difference.

The Help Starts @ Home movement was inspired by the social media craze of women posting their bra color to support breast cancer. Maggie & Lisa support breast cancer too BUT they’re taking this a step further and challenging you and your family to take action and make a difference.

Help really does start at home and no one should be cold or hungry. Post this to your Facebook wall, pass it on to friends, add it to your blog, send it to your newsletter subscribers & when you’ve taken action, post this in your status on Twitter, LinkedIn, Facebook or whatever social media platform you choose.

Think of the impact we can ALL make. Oh, and if you really cannot find the time to take action and donate a blanket or food, please consider sending a donation to the The Little Red Wagon Foundation. Zach Bonner (@Zach_Bonner – Twitter) is the founder. He’s 12-Years old and dedicated to helping homeless children. Check him out on Twitter or at http://littleredwagonfoundation.com/ .

Go forth and GIVE. And, when you do, add our Twibbon to your your Twitter profile to show united support for Help Starts @ Home.

Help Starts @ Home ~ No One Should Be Cold Or Hungry ~ I donated to (insert item & name or organization here)

Help Starts @ Home ~ No One Should BE Cold Or Hungry ~ I donated a blanket & food today

Help Starts @ Home ~ No One Should BE Cold Or Hungry ~ I donated to http://littleredwagonfoundation.com/

Help Starts @ Home ~ No One Should Be Cold Or Hungry ~ I volunteered in soup kitchen today

Help Starts @ Home ~ No One Should Be Cold Or Hungry ~I volunteered in a homeless shelter today

Help Starts @ Home ~ No One Should Be Cold Or Hungry ~ I volunteered at a Food Bank today

Thanks for your support! Someone somewhere will appreciate you!

Cause Marketing: A fresh start for 2010

2010-01-05T14:45:00.007-05:00

Happy New Year! There is always something so fresh about the beginning of any year. And, it seems all the more fresh with cold-crisp air, and a new snowfall.

At givingadvice, I've begun to put fresh, new ideas into the plan which will roll out this year. Even the business giving model and services will be taking on a new twist which I am really excited about. Most of this will be shared first with my givingsuccess! community. If you are not yet a part of my givingsuccess! community, you can subscribe here. It's free.

Part of fresh starts is getting back to basics. In early December, I posted a response about getting back to the use and understanding of philanthropy and cause marketing terms. My concern was that many in the field do not know the definitions of some of the terminology and use it incorrectly. And let's be honest, the general public probably hasn't a clue what the difference is between charity and philanthropy. Moreover, there are companies that don't know the difference between strategic philanthropy and cause marketing. This can muddy the waters and make just about anyone as confused as the next.

So... I am particularly grateful to Joe Waters (@joewaters) for beginning a fresh new year by setting the record straight. Here is his recent Selfish Giving blogpost on "What is Cause Marketing?" If anyone knows, Joe knows. And, as he says, "If Joe says it's true and Maggie says it's true, then it's true." He gets down to the basics about what cause marketing is and is not.

In the Fall, 2009 I gave a talk "Cause Partnerships that Do Good for Good" and if a mirror could be held against Joe's post and my talk, they mirror each other (although I am better looking and a faster runner than he - our inside joke with one another).

Here is to a fresh, new year with a crisp-clean and clear definition of cause marketing. I wish you giving success in 2010. Give me a shout out if I can support you on your journey to making an impact in this world.

Hear the World Foundation & Celebrity Calendar Edition

2009-12-20T19:05:00.003-05:00

What is Hear the World? Hear the World, a global initiative by hearing system manufacturer Phonak to raise awareness about the importance of hearing, has created a poster-size limited edition 2010 calendar featuring the world-renowned photographs of Hear the World celebrity ambassadors, including Jude Law, Annie Lennox, Lenny Kravitz and Elle McPherson (sample pages attached).

- What makes this a perfect gift? All proceeds go to the Hear the World Foundation which is dedicated to supporting individuals and groups around the world whose lives are affected by hearing loss with technology and financial assistance.

- How much does it cost? $29.90

- Where can I get it? http://www.hear-the-world.com/en/the-initiative/calendar-2010.html (order now to make sure your copy arrives by the holidays)

While hearing loss is one of the world’s most preventable disabilities, it is also one of the most common. 800 million people worldwide, more than 16 percent of the world’s population, have hearing loss and the number is expected to increase to 1.1 billion by the year 2015. Help make a difference through one simple purchase.

Submitted by:
Stephanie Long
Fleishman-Hillard International Communications

Robert Redford & Sundance Film Festival

2009-12-17T21:29:00.016-05:00

So, this is off the beat-n-path of my regular posts. See, last week I received a call from Conspirator, LLC, the casting company for the movie, The Conspirator, directed and produced by Robert Redford. The movie is to be released sometime in late 2010 and it was filmed in my hometown, Savannah, Georgia.

The call I got was, "Hi! Maggie are you available next Thursday to be 'On Set' for the movie The Conspirator? You've be selected as 1 of 15 other people to be in this scene." "Sure," I replied. As if there was any other response! An-on-the-whim submission by me to be considered as an 'extra', which I had forgotten about became a reality. Can you say, Wowza!

That Thursday, I arrived early in the morning. Wardrobe, hair, makeup were in that order. I was a "theatre patron" as in the Ford Theatre the evening President Lincoln got shot. The entire day was an amazing experience! I had a chance to meet the other 15 men and women called for this scene and met the Marshell Canney, a local business woman, who had the part of Mary Todd Lincoln. Dang, Marshell was great. OK- she rocks. And, apparently Robert Redford loved her acting skills. We hit it off (she is a hoot) and I was super excited for her, giving her a continuous Hi-Five! We laughed out load (LOL) all day.

This day, I had a chance to not only be a part of a big Hollywood motion picture movie, but also got to be in the same room as Mr. Redford, who was a soft-spoken, humorous, and had a rather laid back demeanor to his 'directing' of our scene. I know this for sure because I couldn't wear my glasses, and with no contacts one can only go on voice as everything else is a total blur.

Throughout the rehearsal of the scene and shooting of it, I actually got an extra-extra bit part. This was all surreal. All I can say is, see the movie when it hits the box office to see my extra-extra part and all. I am the one who stands up exasperated and tries to make my way out of the theatre (in a hoop wire skirt through a 18 inch aisle-HA!) and have too much respect for Mr. Redford to spill the beans.

Then, after a very long day, I realized the dedication to film production and got to thinking of Robert Redford's Sundance Film Festival, the big annual festival of the Sundance Institute. The Festival supports aspiring artists in their film making endeavors. I find it amazing and very humble as you visit the Festival's website, that you are hard pressed to find a page with Robert Redford's name on it. Humbling. But know this: The Sundance Film Festival’s longstanding commitment to documentary has been driven by the personal connection Founder and President Robert Redford feels for the form. Leading up to the premiere of Chicago 10, the second doc to ever open the Festival, The Insider talked to Redford about the past, present, and possible future of documentaries.

"The Sundance Institute is a non-profit organization dedicated to the discovery and development of independent artists and audiences. Individual donations to Sundance Institute support theatre, film, and music artists as they receive guidance and resources at critical points in the creative process. The community of supporters help these artists navigate the challenges of creating new work and see their projects succeed."

To support the Sundance Film Festival and Institute, individual donors can support the Institute by making general contributions, providing program specific support, purchasing tables and tickets to the annual Gala in New York, or by joining the Patron Circle. This is a very large event and huge undertaking all to make the dreams of film makers a reality. Inspiration at its pinnacle.

I do think a sustainable source of funding for the Festival would be advantageous. There are several organizations which support the arts through an ongoing stream of revenue. One in particular is MicroFundedArts (http://www.microfundedarts.org/). This model is brilliant and founded by William Keith. I am proud to be affiliated with him and supporting his vision to supporting the arts. I always say to William, "Dang, boy! Only wish I thunk of it first!"

From philanthropy, to the arts, to meeting Robert Redford, to the Sundance Institute, this is what I know for sure: as business woman who gets the importance of sustainable funding for nonprofits, having a commitment to the arts, and having the opportunity to be an 'extra' in a big motion picture film, I am thrilled!

I wish The Sundance Institute and aspiring film artists and documentaries only the very best of success. And to you, Mr. Robert "Bob" Redford (you are so not a Bob in my book, you don't even look like a Bob) many years of continued success!

PS: Here's to hoping you bring the Premier of The Conspirator to Savannah, GA. (Just Saying!)

Holiday Gift Giving Advice (Gifts for a Good Cause)

2009-12-09T12:40:00.015-05:00

There is so much going on at this time of the year, so many distractions and obligations that it can be hard to focus on the meaning of the holiday season all around. But I came across a wonderful post by Tasha Lopez and just had to share. She compiled quite an extensive list of gift giving resources that 'give back'. Here it is below. Enjoy it and may it be a good resource for you as you begin gift shopping for family and friends.

"I typically prefer to give gifts that help make the world a better place in some way. In addition to the wonderful ways to make donations in lieu of a gift, there are options to give a tangible gift that still goes to a good cause. I created this list a few years ago and check/update it annually. If you have updates or additions, please let me know!Below you’ll find greeting cards, office gifts, food baskets, flowers, baked goods, wine, gift baskets, jewelry, clothing, accessories, purses, housewares, and much much more. Feel free to pass this along to anyone who might like to see it. Thanks!

1. Unique ways to give through online retailers and search engines

http://www.igive.com/, http://www.givingpal.com/, www.care2.com/shopping and http://www.goodshop.com/ let you shop for personal and business needs with hundreds of brand name retailers, and a portion of each online purchase is donated to your favorite cause

http://www.goodsearch.com/ and http://www.searchkindly.org/ are search engines that donate a portion of their revenue to the charities and schools designated by its user

http://www.free2work.org/ helps holiday shoppers find great gifts that do not have forced or child labor in their production

2. Donation cards and gift cards in lieu of an actual gift

heifer.org, worldvisiongifts.org, worldrelief.org/gift, fh.org/catalog (Food for the Hungry), harvestofhope.org, foodforthepoor.org, changingthepresent.org, treesforlife.org, alternativegifts.org, mercykits.org, oxfamamericaunwrapped.com, and others offer great options if you want to buy a cool gift in someone’s name

http://www.fivetalents.org/ offers “Create a Job” gift cards, each featuring a photo and story about a Five Talents entrepreneur – after 6 months your microloan will be given out again to another deserving entrepreneur

http://www.optinnow.org/ is funded and managed by Opportunity International, a non-profit organization dedicated to ending global poverty by selling gift cards to grant microloans to entrepreneurs in some of the poorest parts of the world

http://www.kiva.org/ offers gift certificates for microfinancing that the recipient can use to loan money to unique small businesses in the developing world (http://www.trickleup.org/ is a similar org but doesn’t appear to offer gift certificates yet)

http://www.justgive.org/ is a nonprofit that sells charity gift certificates that can be redeemed by the recipient at their choice of nearly 1.5 million local and national nonprofit organizations, and JustGive deducts 3% from all donations to cover the transaction costs

http://www.charitygiftcertificates.org/ sells plastic charity gift cards (rather than just online certificates) that can be redeemed to make a contribution to one of over 100 major charitable causes (organized into a dozen categories) – an 8% administrative and credit card processing fee plus $0.50 per card is deducted from the funds prior to allocation

http://www.tisbest.org/ sells email charity gift cards that allow the recipient to support a charity of their choice (over 250 carefully chosen and responsible nonprofits are listed) – the charity receives the amount of the Gift Card, less a $1.95 transaction fee and 3% that goes to the credit card company – and you can upload your own image for the card

http://www.globalgiving.com/ is a nonprofit that connects donors with community-based projects that need support, and they sell biodegradable gift cards to allow the recipient to select one of hundreds of grassroots social and economic development projects and environmental causes around the world

3. Greeting Cards

http://www.cardsthatgive.org/, http://www.charitycards.com/, http://www.goodcausegreetings.com/, and http://www.cardsforcauses.com/ list a variety of places where you can buy greeting cards that donate a portion of the proceeds to charity

4. Baked goods, food gifts, confections, and wine

http://www.misericordia.org/bakery has a Hearts & Flour Bakery that provides jobs for developmentally challenged adults, and a friend tells me that their baked goods are wonderful

http://www.dancingdeer.com/index.cfm?fuseaction=order&product_group_id=14&product_id=0 has a program called “The Sweet Home Project” and 35% of the price of the “Sweet Home” cake and cookie gifts go to education, job training, child care and housing through One Family Inc. (www.onefamilyinc.org) in an effort to help families move permanently out of poverty

http://www.bakemeawish.com/, a nationwide gourmet birthday and special occasion cake delivery service, will donate 5-30% of all online cake sales to the various rotating causes (including soldiers serving overseas and US-based nonprofits)

http://www.lesleyslifeissweet.com/ was founded for the sole purpose of using the net proceeds from sales of artisan chocolates and gourmet confections to support global humanitarian projects that would contribute to the well being of all of our communities

http://www.basketworks.biz/Baskets_For_A_Cause.htm offers “For a Cause” gift baskets, where a percentage of each basket sold will be donated to the indicated charitable organization (and a card is enclosed with the basket advising the recipient)

http://www.womensbeanproject.com/ works with women, giving hard-to-employ folks a new start in life, and they offer lovely gift baskets with delicious bean soups – they have also added jewelry this year so I’ve listed them again in that section

http://www.christkitchen.org/ is a nonprofit Christian ministry providing work, job training, and fellowship for women in poverty through production and sales of food gift baskets

http://www.onehopewine.com/ creates good quality California wines and donates 50% of their profits to charities that support the fight against Breast Cancer, AIDS, and Autism, and causes that help the environment and help military families – each varietal is paired with a certain cause, and they’ll release more varietals that donate towards additional causes as Hope Wine grows

5. Flowers

http://www.organicbouquet.com/c_21/charitable_gifts.html offers “Flowers For Good” where proceeds from the sale of each flower bouquet are used to support nonprofit organizations dedicated to social justice, wildlife conservation, animal rights, environmental protection, and other causes

http://www.urbanmeadows.org/ is a nonprofit organization that is a full-service florist dedicated to providing vocational training to individuals in their recovery journey from mental illness (local delivery in Chicago, national/international fulfillment provided by Bloom Net and FTD)

6. Jewelry

http://www.narimon.org/ sells handmade jewelry, cards, and stationary made by women who were formerly trapped in Thailand’s sex industry

http://www.tandazulu.org/ sells hand-beaded jewelry, wood carvings, and stationary to generate income for rural South African women (30% of each purchase goes directly to the beader) and to fund a non-profit organization (62% of each purchase) that support orphans and other vulnerable children at the Thanda After-School Project

http://www.beadforlife.org/ is a nonprofit that eradicates extreme poverty by selling beautiful beaded jewelry handcrafted by Ugandan women (they turn colorful recycled paper into beautiful beads) and using the profits to invest in community development projects (including food, medicine, school fees)

http://www.nightlightinternational.com/ sells beautiful handmade jewelry and accessories to raise funds to assist women and children (through educational and alternative employment opportunities via a registered nonprofit organization) who are being exploited in the bars of Bangkok, Thailand

http://www.peacetags.com/ sells fashion dog-tag necklaces inscribed with words of peace, and in the process supports several non-profits by raising funds and raising awareness about their missions

http://www.womensbeanproject.com/ works with women, giving hard-to-employ folks a new start in life, and they offer lovely handmade jewelry A little bit different:

http://www.lucinda.com/ is the website for Designs By Lucinda, a cause-related business dedicated to creating affordable jewelry of the highest quality for the purpose of bringing much needed financial help and awareness to non-profit organizations and their causes – the main purpose is to allow nonprofits to fundraise with these designer pins

7. Soap and spa products

http://www.theenterprisingkitchen.org/ is a nonprofit social enterprise that manufactures natural soaps and spa products to provide workforce development and support services to women who are working toward self-sufficiency and economic independence

http://www.saveyourworld.com/ sells personal care products (soap, shampoo, etc.) made with organic ingredients and then uses the proceeds from the products to save an acre of rainforest for one year (one acre for one year per $25 purchase)

8. Fair Trade Handmade Products

http://www.globalgoodspartners.org/ is a nonprofit dedicated to alleviating poverty and promoting social justice by strengthening women-led development initiatives and creating access to the US market for marginalized communities in Asia, Africa, and the Americas – their online store is extensive and allows you to search for hundreds of gifts by category, country, or producer

http://www.serrv.org/ is a nonprofit alternative trade and development organization that promotes the social and economic progress of people in developing regions of the world by marketing their gifts in a just and direct manner

http://www.kingdom-ventures.com/ sells high-quality Fair Trade home fashion, jewelry, women's accessory products, and other gifts and items made by fair trade artisans from around the world (you can shop by product or by artisan)

http://www.ashaimports.com/ distributes Fair Trade products (accessories made from recycled plastic bags, saris, and tote bags) made by people who have been given a chance to rise above their circumstances and take back their humanity (i.e., Free Set bags www.freesetbags.com made by former Calcutta prostitutes, Saris made by training and employing families out of the slum districts in Calcutta, and accessories made by the urban poor in Delhi, India, who are paid a fair wage for their work)

http://www.saribari.com/ sells handbags and blankets that have been made from Indian saris by women living in a safe home that has restored their dignity after they have been exploited in the sex trade; each product is marked with a woman's name, a woman who now has the opportunity to make a choice for freedom and new life

http://www.madebysurvivors.com/ sells beautiful Fair Trade handicrafts (bags, jewelry, stationary, and clothing) made by survivors of human trafficking and modern slavery at shelters and prevention programs all over the world

http://www.novica.org/ (in association with National Geographic) offers handmade home décor, jewelry, apparel, paintings, and more by talented artists and artisans in Asia, Africa and Latin America who set their own prices so they earn more and customers pay less

http://www.madre.org/ is a nonprofit that uses human rights to advance social justice by partnering with women in communities worldwide to meet urgent, local needs and create long-term solutions to the problems that women face – their online store sells unique items (jewelry, textiles, household items, and clothing) that were hand-crafted by women from around the world, which helps build sustainable sources of income in those communities

http://www.bridgeforafrica.org/ is a nonprofit dedicated to promoting self-sufficiency and the dignity of work in rural Africa – the sales of the handcrafted baskets, jewelry, pins, textiles, tableware, bags, and purses go back to the African artisan groups and are reinvested in community development, training, and job creation in the regions

http://www.originalgood.com/ is the online shopping site for World of Good, which aims to eliminate poverty and structurally improve the quality of life for artisans in very low income craft producing communities around the world by selling Fair Trade and handcrafted bags, purses, home decor, housewares, jewelry, desk accessories, notebooks & journals, scarves, and more

http://www.world-shoppe.com/ sells Fair Trade products (garden supplies, housewares, accessories, jewelry, kitchen items, stationary, bags, and children’s toys) that not only provide income, dignity and hope to people in developing regions, but the products also help sustain the communities by promoting community development, healthcare and childcare, education and literacy training

9. So much variety, it’s tough to categorize

http://www.free2work.org/ helps holiday shoppers find great gifts that do not have forced or child labor in their production

http://www.appreciate.org/ creates socially responsible & sustainable designs for corporate gifts, and 100% of the profits from every purchase fund programs for homeless youth operated by the Reciprocity Foundation and the enterprise provides employment and design opportunities for homeless youth

http://www.giftback.com/ offers a wide variety of gifts and gift baskets, and 10% of every purchase goes back to a charity of the giver’s choice

http://www.worldofgood.com/ is the world’s first online marketplace to convene thousands of People Positive and Eco Positive sellers and products all in one place, empowering you to shop in ways that align with your personal values: you can search for a vast array of products that are People Positive, Eco Positive, Animal Friendly, and/or Support a Cause

http://www.amberchand.com/ sells well-designed, high quality products (jewelry, baskets, candles, purses, and more) created by physically disabled artisans and women who are victims of war, genocide, civil strife, pandemics, and natural disasters – the founder is a former Ugandan refugee and she works with her team to create sustainable, market-driven relationships that result in poverty alleviation, economic opportunity and shared prosperity

http://www.greatergood.com/lists 10 sites that offer Gifts that Give More™, where 5-100% of the purchase price of jewelry, apparel, and gifts is given to the charity (helping people, animals, or the planet)

http://www.thebreastcancersite.com/ has an online store as part of its nonprofit mission, where they sell a wide variety of gift items (jewelry, clothing, home accessories, and more – including many items that are not pink) whose proceeds benefit breast cancer research and fund mammograms for women who can’t afford them

erasems.org has an online store (jewelry, clothing, accessories) where 100% of the proceeds fund Multiple Sclerosis research through Center Without Walls

http://www.drawbridge.org/ is a nonprofit that provides art programs for homeless and other vulnerable children in an environment that fosters their sense of joy, creativity and exuberance – their online shop sells greeting cards, clothing, tote bags, and posters designed with the kids’ artwork

http://www.homeboy-industries.org/ (located in downtown Los Angeles and recognized as the largest gang intervention program in the county) includes five nonprofit economic development enterprises (two of which can be accessed online if you don’t live in the LA area) whose proceeds help support their services for at-risk and formerly gang-involved youth: Homeboy Bakery, Homeboy Silkscreen (custom shirts, pens and more with silkscreen or embroidery of your logo), Homeboy Maintenance, Homeboy/Homegirl Merchandise (casual wear, backpacks, totes, and other products emblazoned with the popular Homeboy and Homegirl logos), and Homegirl Café

http://www.globalfundforwomen.org/cms/shop-your-values lists several sites that sell gifts, bags, accessories, jewelry, home accents, stationary, children’s toys, baby goods, photo books, handcrafted artisan truffles & confections, clothing, and music and donate a portion of their sales to the Global Fund for Women (a nonprofit international grantmaking foundation that advances women's human rights worldwide)"

Source: Tasha Lopez Blog at www.lopeztasha.blogspot.com

Bugaboo Goes (RED) & Good Happens

2009-11-30T11:19:00.005-05:00

Bugaboo is an invitation to get on the move and get your miles in with your baby. Now you and baby can go with Bugaboo while making a difference for women and children living with HIV in Africa. This is good all around.

Bugaboo, a Dutch stroller company, "has partnered with (RED) by contributing 1% of all revenue to the Global Fund to help eliminate AIDS in Africa. This means more women and children living with HIV in Africa will get the medicine they need to lead more active, productive and hopeful lives."

This special (BUGABOO)RED collection comes in various color options. The collection includes a white leather (BUGABOO)RED bag which has a changing mat, and removable food and drink containers.

Holidays and Cause Marketing: What Can Your Business Do To Help Out

2009-11-25T12:43:00.004-05:00

Here we go again, another recent poll about how charitable giving will be down this year during the holidays. There certainly has been plenty of this messaging in the media. It's hard to get away from it. But, I don't think we should. The times are what they are, and the best we can do is help out others in need and not ignore it. I've heard some say, "I choose not to participate in this recession." Let's not forget that some families are facing it head on and they are turning to community resources and agencies for help. During the holidays it seems particularly harder.

Business owners are stepping up to the plate to make a difference this season. There are more cause marketing campaigns than what I have ever seen in previous years. Many of them are great. There is "The Big Warm-Up" a partnership between Land's End and the National Coalition for the Homeless, Macy's and Make-A-Wish Foundation "Believe" campaign, Iams and "Home4theHolidays," and Drew Carey's Twitter Challenge between Drew Carey and LIVESTRONG Foundation. While these campaigns are from large companies, a business of any size can create a campaign and positive experience around it. It's important to note that we are not talking about partnerships, just product sales or purchase plus.

If you want to be a part of the charitable giving landscape this holiday, here are a few strategies to create a simple and easy cause campaign through your business:

1. Decide on a charity that aligns with your business's values.
2. Create a great value for the consumer or client.
3. Keep the message cause-centric and drive the social impact.
4. Choose your campaign tool (discounts, pin-ups, point of sale).
5. Keep your tracking simple at the very least through # of media hits and/or funds raised.

Some of the benefits of a cause marketing campaign is that it connects people to charity by building awareness, it provides unrestricted funds, and positions your business as caring and community-minded.

The key is to keep it simple so it can be easily implemented again. With all the glitz and sparkly stuff during the holidays, keeping your campaign clean can be more compelling for consumers.

Copyright © 2009. Maggie F. Keenan, Ed.D. All rights reserved.

How Your Small Business can be a Cause Champion

2009-11-11T11:17:00.011-05:00

This post is about understanding why we give what we give to as a business owner. And, it comes out of an article I wrote, "How Core Values Lead to Your Small Business Giving Niche."

To help learn just where your business's giving should be directed, it's important to first know that you can't be all things too all organizations. In a recent interview of Carol Cone by James Espstein Reeves of Citizen Polity, she points out that ..."to find the shared value between the company and a social issue, then create an innovative response to help the social issue where there is great need. Also going deep and narrow is key, verses being a mile wide and an inch deep." This is very true and when working with clients, I get hung up on the values a business owners holds true for themselves and their business, as the indicator for revealing your business's giving niche. When you stay close to your values, your giving program cannot be anything else but authentic. Here is a blurb from the article I wrote:

When most people hear the term, core values, they generally associate it with large corporations. They are statements that describe what the company believes in and guide its behavior. Many companies have them and communicate them on their website. For example, Seventh Generation, a leading brand of non-toxic and environmentally safe household products, has core four core value. Their values are 1) Leadership, Inspiration and Positive Change – a company with the authority to lead, the creativity to inspire and the will to foster positive social and environmental change; 2) Make the World a Better Place – a community in which individuals possess the resources, knowledge, courage, and commitment to make the world a better place; 3) Sustainability, Justice and Compassion – a society whose guiding principles include: environmental sustainability, social justice and compassion for all living creatures; 4) An Earth Restored – an earth that is restored, protected and cherished for this generation and those to come. Wow! Right. We can see how Seventh Generation incorporates these values into their product development, business practices, communication, and giving.

The premise for establishing core values is how you show up, serve, and promote who you are as a business. For a small business, core values are closer to own personal values and it becomes a grey, squishy area to even try to compartmentalize the two. Your business is an extension and expression of your unique qualities, characteristics, and authenticity. This comes through in your products, services, and customer/client relations. When your core values are deeply aligned with your business, you are being true, authentic and honoring your highest purpose. Doing business from this place affects your voice and conviction that you have a unique value to offer the world.

Making a commitment to defining your core values lays a foundation for how your business makes a difference in this world. Seventh Generation’s core values are closely aligned with product and service to their customers and the world and it is clear to see where their commitments are. Core values can:

- Move your business forward in the right direction
- Build your brand
- Attract customers with similar values
- Energize you and those that work with you

Core values help create your giving niche. So, if you’ve been in stuck-mode about giving, waffling back and forth as to where you should give, making a commitment to understanding your core values is well worth the exercise. You will be able to set giving goals that are aligned with your business and feel good about it. By defining your core values, you will be far more likely to succeed with your giving program and over time see giving success!

So what does this have to do with Hope Runs and being a cross country and cause champion? It is an organization which my values are closely aligned with on both a personal and business level (as a runner ~ cross country runner at heart and a champion for causes). I support them and I love the energy, stamina, core message and programs it manages to make a difference.

Hope Runs is a non-profit working in Kenya and Tanzania, using athletics, education, and social entrepreneurship to empower AIDS orphans. "There are an estimated 53 million orphans living in sub-Saharan Africa. This means that one in every eight children has lost parents to poverty, disease, or conflict. All of these children are at high risk of reaching adulthood without the preparation they need to one day uplift and transform the struggling economies of their continent. In short, we are losing a generation of future leaders. Hope Runs works to equip orphaned and vulnerable children with the tools to escape cycles of poverty and conflict to become productive and empowered adults" (source: www.hoperuns.org)

One of their programs is a Running Program. "Capitalizing on children’s universal love of sport and activity, Hope Runs uses running as a primary community builder in locations where structured after school activities and athletics programs are unheard-of luxuries. With its ability to show personal progress, to prove the effectiveness of goal-setting and discipline, and to improve these children’s health, running has proven an amazing tool to teach these children motivational and disciplinary lessons that can apply to every aspect of their life. This is also an exceptional way to engage our volunteers in the community and to bring the children together in their efforts toward a common goal."

But Hope Runs doesn’t stop there. "They also have their 777 program, an endurance running challenge: 7 marathons on 7 continents in 7 weeks in 2010. It is a great way to combine the love of running that is central to our work with a platform that brings an understanding of the challenges these AIDS orphans face everyday. Raising both funding and awareness for the cause of these children, the 777 Challenge represents a sacrifice, dedication and commitment that many have said is impossible" (source: www.hoperuns.org).

Hope Runs is one organization that I hold close to my heart. As a business owner, I feel we share core values that are deeply rooted in who we are and how we serve. This is one example to understand how your core values lead to your business's giving niche. The beauty around it is the authenticity for me and how this is distinctive for me versus other business owners. Hence, it's hard to ever have two businesses with the exact same giving program. I postulate it's not possible.

Copyright. 2009. Maggie F. Keenan, Ed.D. All rights reserved.

Turn-Key Community Impact Software Programs Turn Me Off

2009-11-06T10:36:00.008-05:00

What's the latest, newest tool on the market with bells, whistles and flashing screens stating promises to business owners that this tool will solve their problems and even save them time (sound familiar). Poof-away! All your headaches are gone. All over what? Oh:( the challenges of creating your business community involvement (giving back) program.

There has been a rise in the growing number of turn-key software programs to help business owners develop 'custom fit' community involvement programs with the click of a mouse. At the cost of not sounding too snarky, I hesitate to think there is any striking similarity between 'custom fit' and a 'click of a mouse.'

The business can pick from a drop-down list of charities, import data for giving options, communicate your giving to the software company's list of other businesses (which sharing the message is inspiring, the important aspect is to reach your audience), and a few other windows that, well quite frankly, are as boiler-plated as possible to of course make the entire process, e-a-s-y. What about the other 'e' word...Effective!

Surely, there is a cost benefit to turn-key solutions. But, community involvement programs are unique to a business and ideally aligned closely with its brand and values. Thus implying, if we believe this statement to be true, then the click of a mouse will not create for you the one thing that can be uniquely yours to make a difference. Impossible, as the array of options are not infinite.

I like ease and making things a simple as possible as much as anyone else. But, there are a few pieces to the process that are missing. A few of them: creativity, participation, and authenticity. Perhaps its my passion here surfacing, but I believe impact and business identity are too closely linked to assume it can be done with a click of a mouse.