Lex Cosmetics let each woman's beauty shine through, through your nails that is. They believe "you should decide what makes you feel great" and founded the company on the belief that "beauty should be created by those who use it..."
Lex Cosmetics also believes that beauty comes from the inside-out and beautiful people are those who give back to making our world a better place. That is why they donate a percentage of profits to charities which their customer selects. As a cause marketer, that can be a bit daunting. But, the Lex Cosmetic brand is built on creating beauty products that customers like. So, the idea of the customer identifying a charity or cause is fitting.
To create your own color, you can upload pictures of colors you love on their website or just tell them what beauty products you are looking for and they will make it. Check out some customer color stories here. And Lex Cosmetics is committed to giving to charities important to you, the customer. Visit their Give Back page.
They do all this "Because at Lex Cosmetics, Beauty is By You."
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