FIJI Water has teamed up with Men's Fashion Week 2011 to support the earathquake and tsunami victims in Japan. Funds raised will support the Singagpore Red Cross. There are at least three reasons I like the partnership between FIJI Water and Men's Fashion Week 2011.
1). FIJI Water is the only bottled spring water I like and drink. I have never liked water, even as a kid. But, I know it's important to drink water. I've tried all kinds of brands. The only one I like and can drink is FIJI. So, FIJI Water is my favorite and I am a loyal consumer.
2). My Menswear Prediction for 2011. In January, I predicted that menswear would be on the rise this year, seeing some brands create first-time menswear lines and others revamping theirs. Well, so far Vera Wang just launched her first line for men, Jimmy Choo launched shoes for men and there are others who created new lines and accessories. My prediction was not based on any trend-setting, research, or otherwise. It was just my gut instinct.
3): This cause partnership is smart. FIJI Water is not donating a percentage of sale for each bottle sold. Instead, they are asking for a donation from people, attending Men's Fashion Week events, in return for a bottle of water at Men's Fashion Week 2011. Crazy or crazy like a fox? In fact, people will tend to donate more for a bottle of water which means more funds are raised.
Men's Fashion Week 2011 is Asia Pacific's inaugural men's fashion event and Singapore is the third city in the world to host a men's fashion week, following Paris and Milan.
(Photo: FIJI Water)
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