Monday, February 28, 2011

Chopard Partners with World Wildlife Fund


Like most people, last night I tuned in to watch the Oscars. Beyond how much I loved the days when Bob Hope hosted them, I thought they were one of the loveliest of them all.

I couldn't help but note how grand Giuliana Rancic of E! looked. Her gown was gorgeous and it looked smashing on her. Not everyone can wear a full-print gown, but she can.

Giuliana said something that perked my ears. Her jewelry was by Chopard and she adorned the Turtle ring. This ring is a part of the Chopard Animal World Collection.

To celebrate Chopard's 150th year as Swiss jewelers, they released this haute jewelry collection of rings, earrings, necklaces and brooches. Inspired by the Creative Director's childhood collection of stuffed animals like rabbits and cats, the Animal World Collection also includes exotics such as koalas, seahorses and antelopes. This special collection also includes unexpected stones, gems and materials like red gold and kunzites to name a few.

Chopard has partnered with the World Wildlife Fund to help advance the mission of WWF. Over the next three years, Chopard seeks to help protect animals and endangered species through their Animal World Collection and is demonstrating their commitment to reduce environmental impacts on wildlife through its social responsibility and sustainability practices.

This collection and partnership is one of the best I have seen across luxury jewelers. The collection is exquisite, unique and embodies the spirit of its creator and the brand. It message is simple yet powerful. Plus, there is something in this collection that can speak to any loyal customer's heart.


[Photo: Chopard]