Tuesday, July 27, 2010
Just one day ago PRNewswire released that PUMA is partnering with WPS....
I don't know about you, I have always like the story behind PUMA and the quality of their athletic attire as a runner. But PUMA is soccer more of a brand associated with soccer than perhaps running. That is okay by me, as I think the sport of soccer has opened up many doors for young girl athletes. Furthermore, I always recommend to fitness apparel brands I work with to think about how they can leverage their professional alliances to enhance their giving back programs. For some reason, this works best for athletic brands. Why? I don't know, but it does.
Now there is even a better reason to absolutely love PUMA, they just announced their new initiative that links women's soccer with a well-deserving cause: launching this month, PUMA's Project Pink will strive to raise awareness — and funds — in support of the fight against breast cancer. In conjunction with their partnership with Women's Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. (source PRNewsire)
As stated in the PRNewswire release: "In line with the first match, PUMA's new range of Project Pink merchandise is set to debut on July 26 on shop.puma.com and at select PUMA Stores and other retail partners. It will also be sold at participating stadiums during WPS games throughout the season. Allowing soccer fans and novice athletes to show their support alongside their favorite players, PUMA's Project Pink replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be available for purchase.
In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.
PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball; PUMA is also the official supplier of PUMA WPS Fanwear. PUMA's roster of WPS athletes includes four-time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy Rodriguez, Karina LeBlanc, and Alex Scott."
For more information about Project Pink and PUMA's partnership with WPS, visit wps.pumafootball.com.
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com/
Read more about the parntership here: http://www.sacbee.com/2010/07/26/2915601/puma-mixes-up-its-signature-red.html#ixzz0uuV6G8RI
Wednesday, July 21, 2010
The Award is being sponsored by Child’s Play Communication and Bloganthropy, an organization that combines the power of social media with resources of corporate giving and will be presented at the "Dinner's On Us" banquet, August 5th. The banquet is being held the evening before the the annual BlogHer convention on August 6th-7th where nearly 2,000 women bloggers from across the country will flock to New York City.
“This is a trill to be recognized. It goes to show that blogging to promote brands and causes that connect for the greater good has turned out to be a good thing.”
Thank you for stopping by and taking the time to check out my business's blog. There are great finds from great brands and when you purchase them, know deep down you just helped support a cause. Wish me luck on August 5th!
Tuesday, July 20, 2010
Twenty-five percent of the proceeds of each bracelet sale will be donated to help women in Bosnia, Herzegovina, and Kosovo start and manage their own microenterprises and earn a living.
Each bangle is is made of 14-karat light gold plated hardware, comes pre-boxed, and shipping is free... making this bangle the perfect gift for any mother, sister or gal pal.
Thursday, July 15, 2010
The Heart of Gold sunglasses are 24k-gold plated with a genuine purple velvet Swarovski crystal at the crest of the temple and have a delicate etching on the arms. So, if you are a sun lover and a jewelry lover, this special edition is right for you.
But here is the real special aspect of the Heart of Gold Regal edition, 100% of net profits on the sale of the sunglasses are donated to the Betty Ford Center to help treat teen and young adult drug addiction.
The Heart of Gold Regal retails at $1,587 and includes a certificate of authenticity, custom leather carrying case and a limited edition Heart of Gold microfiber lens cloth.
If this pair of sunglasses strike your fancy, you need to act quick because only there are only 35 of them in the world! And, 2 of them happen to be at Urban Optiques.
About Sama Charitable Giving:
Sama founder and designer Sheila Vance established The Sam Vance Foundation, in 1997 in memory of her, Sam, who died of an accidental heroine overdose at 19 while experimenting with the drug as a freshman at U.C.L.A. The Foundation's purpose is to prevent drug use among teens and young adults, as well as help young addicts get on the road to recovery.
Sama was way to fund The Foundation and she donates 100% of the net proceeds from Sama’s Visionnaires collection, as well as a percentage of the 1001 Nights collection and a portion of Sama Eyewear’s total annual sales to the Sam Vance Foundation.
Monday, July 12, 2010
The winners are chosen by a panel of judges from Longines and Town&Country. The Women Who Make a Difference Awards were inspired by Longines Ambassador of Elegance Stefanie Graf because she is a woman who makes a difference every day in children's lives through her organization Children for Tomorrow.
Thursday, July 08, 2010
MAC Viva Glam Tinted Lipstick & Lipgloss - every penny raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS. MAC is my favorite beauty product line. I only buy MAC or CoverGirl.
Philosophy 'Inner Grace' Charity Shower Gel - 100% of Philosophy's gross profit from the sale of inner grace support the Christopher and Dana Reeve Foundation.
Tuesday, July 06, 2010
Which leads me to my new find. Each summer I get a brand new straw hat that I brim with a fancy ribbon.
So, this year, swimsuit designer Brette Sandler designed an over-sized straw hat for Hat Attack. Brette's limited-edition UV protective beach hat is designed to raise awareness about sun exposure, skin cancer and support the Foundation.
Twenty-five percent of each sale goes to the Skin Cancer Foundation. Brette Sandler for Hat Attack retails for $95 and is available Brettesandler.com.